Economics must move away from a mindset of infinite resources and constant extraction towards a cyclical and delicate approach that acknowledges the Earth's finite nature. "The Economic Animal: Building An Ecological Economy" offers a visionary exploration of how we can reshape our economic systems to align with the principles of sustainability and preservation by reanalyzing the foundation of economic theory.

Book Overview:
"The Economic Animal" serves as a comprehensive guide, presenting a roadmap for transitioning from a cowboy economy, driven by maximization and extraction, to a spaceman economy that embraces a cyclical flow of resources. This book weaves together diverse perspectives, borrowing from terms like steady state, non-growth economy, circular economy, zero-waste economy, and green economy, to define and illuminate the path toward an ecological economy. Readers will understand deeply the principles and practices necessary for harmonizing economic progress with environmental preservation.

Target Audience:
This book is intended to be supplementary reading material for first-year undergraduate economic students (i.e. students taking Intro to Economics). The book will go through similar topics as the intro course but will shed light on them from an ecological perspective. On average, 2 million students take Intro to Economics every year.

Why "The Economic Animal" Will Succeed:
This book stands out by offering a unique synthesis of existing concepts, providing a cohesive framework for understanding and implementing the principles of an ecological economy. By combining theoretical insights with real-world examples, it offers readers a clear vision of a sustainable future and actionable steps to get there.
Moreover, "The Ecological Economy" addresses the growing demand for sustainable solutions in an era defined by environmental challenges. As public awareness of climate change, resource depletion, and waste management intensifies, readers are actively seeking guidance on how to align their economic activities with ecological principles. This book serves as a timely resource that not only educates but also empowers individuals and organizations to make meaningful changes. But rather than just a feel-good, the book uses rigor and theory to make sustainability a practical (and profitable) outcome of market forces.