Rights offering detail :
Money and Civilization: Seven Faces of Human Desire
Sept. 3, 2019
Seungyeon Cho
Non-fiction: General/Other
This book is about what money is, where it comes from, and how it exerts such a powerful influence on culture and behavior, bringing out both the best and worst in people. We think of money as an instrument, a tool to make our lives more convenient. We believe them trustworthy because money is numbers, ‘numbers don’t lie,’ therefore, money is the truth. In Economics 101 class, we were taught that money is merely a carrier of exchange values, neutral of emotions, dogmas and political ideology. Since understanding money is just about applying good math, money is also rational. But is it true, really?

5,000 years ago, human beings invented money, and started quantifying social relationships, as an instrument for regulating society. Since then, money has been our instrument for designing interaction between genders, classes, and tribes, in short, building communities. This book is about the millennial love-hate relationship between human society and its instrument, money. It is about how we made money, and how money, in process, made us.

This book attempts to bring financial history within reach of readers working in finance, business and information technology. With non-academic language, it builds an exciting and readable tapestry of what has been theorized in history, economics, anthropology and political science about economic systems of the past. At the end of each chapter, the author postulates how the origin and evolution of money may explain how we feel, act, and make personal and political decisions in relation to money. It reveals both our ingenuity and irrationality as a species. When we finally understand why our hearts and minds are so tied up with money, we will see how the world changes when money changes. This book summarizes five major money changes in history, and relates them with history, business, politics, ideology, arts, etc. We may even learn to anticipate what awaits us when our current money system is replaced by something different: the digital money.
Rights available:
All rights available. English Proposal and sample chapters available.
Other Information:
About the Author

Seungyeon Cho is a South Korean author and media personality. A multi-cultural/multi-lingual upbringing including a childhood in Korea, youth in the Michigan suburbs, business studies at NYU, and art history studies at Ecole du Louvre, Paris, and a man of linguistic talents who speaks seven different languages, he focuses on telling stories between disciplinary and national boundaries.

He wrote more than 20 books on world languages and cultural differences. Most of them are bestsellers in Korea, and translated into many Asian countries. As one of the most sought-after public speakers, he delivered 176 speeches at government and private institutions in 2018 alone, including Samsung, Hyundai, LG, SK. He communicates with his audience through TV and radio. He frequently appeares on various talk shows and hosts a radio/podcast Good Morning Pops, on KBS, Korea’s public broadcasting station, where he speaks about British/American culture through pop music.

In 2018, he delivered two 60-minute lectures at tvN, on money and culture, and it was tremendously popular. And he decided to write a book with the same subject, in English, for the readers in the world as well as Korea.
Duran Kim
Duran Kim Agency
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