IMPORTANT: Someone is impersonating Steve Troha. If Steve reaches out to discuss representation, it will come from a Folio email address. And, please note that Folio agents will never charge an author money in exchange for representation.

Steve Troha has a consistent track record of working with some of the world’s most prominent and best-selling authors. In the past ten years, he has worked with more than 60 New York Times bestselling authors, including Dolly Parton, Gabrielle Bernstein, Tracy Anderson, Jackie Collins, Andrew Morton, Misty Copeland, Vani Hari, Mollie Katzen, Augusten Burroughs, Erica Jong, Nigella Lawson, and Loretta Lynn.

Some of Steve’s recent bestselling and award-winning titles include:

America's Reluctant Prince by Steven Gillon
Super Attractor by Gabrielle Bernstein
Life in Motion by Misty Copeland
Firebird by Misty Copeland
It Was Me All Along by Andie Mitchell
Conviction by Juan Martinez
17 Carnations by Andrew Morton
Wallis in Love by Andrew Morton
Meghan by Andrew Morton
Jackie's Girl by Kathy McKeon
Badass Body Diet by Christmas Abbott
The Food Babe Way by Vani Hari
The Heart of the Plate by Mollie Katzen
Rich Bitch by Nicole Lapin
Fairy Tale Interrupted by RoseMarie Terenzio
The End of Normal by Stephanie Madoff Mack.

Steve is a graduate of The George Washington University and served as a U.S. Congressional Fellow. Before he joined Folio he was an agent at Vigliano Associates, where he represented the firm’s highest profile authors.

As the Associate Director of Publicity for St. Martin’s Press, Steve developed and orchestrated major promotional campaigns in support of the house’s top authors. He also established a reputation with agents and editors for being a steadfast and effective advocate for his authors.

Before St. Martin’s, Steve accumulated significant experience in public relations, marketing, and branding at both the East and West coast offices of Hilsinger-Mendelson, Inc. There he worked with the most influential media contacts at national media outlets, from the Today Show and Good Morning America to People magazine and The New York Times, allowing him to bring this strong media relationships and keen understanding of what the media is looking for to Folio and to his clients. Steve’s background in public relations and marketing gives him a unique ability to assist clients with book publicity and their media platforms, as well as a keen eye for trends in publishing and marketing opportunities.

What I’m looking for:
My background in PR and marketing has taught me that a book’s (and author’s) marketability is essential to achieving success in the current publishing climate. My first question is always, “Does this have great publicity potential?” If the answer is, “Yes,” I’m usually intrigued.

SONGTELLER by Dolly Parton
Non-fiction: Memoir
Dolly Parton's DOLLY PARTON, SONGTELLER: MY LIFE IN LYRICS, a celebration of the remarkable life and career of a country music and pop culture legend, mining over 60 years of songwriting, highlighting 175 of her songs with personal stories behind the lyrics, and containing rare photos and memorabilia from Parton's archives, to Christine Carswell and Rebecca Hunt at Chronicle. Also, a separate, simultaneous audio original book to Brian Sweany and Troy Juliar at Recorded Books.

ME & PATSY KICKIN' UP DUST by Loretta Lynn
Non-fiction: Memoir
NYT bestselling author and country music legend Loretta Lynn's ME & PATSY KICKIN' UP DUST, a celebration of Loretta's iconic friendship with Patsy Cline, to Suzanne O'Neill at Grand Central, at auction, in a major deal, in a two-book deal, by Steve Troha and Jeff Kleinman at Folio Literary Management (World).

QUEEN ELIZABETH II and ELIZABETH & MARGARET by Andrew Morton
Non-fiction: Biography
Historical biographer and author of WALLIS IN LOVE and MEGHAN Andrew Morton's QUEEN ELIZABETH II, a biography of the queen's life and rule; and ELIZABETH & MARGARET, delving into the relationship between Queen Elizabeth and her sister Margaret, to Gretchen Young at Grand Centra.

BLOOD AND OIL by Bradley Hope and Justin Scheck
Non-fiction: History/Politics/Current Affairs
Coauthor of BILLION DOLLAR WHALE Bradley Hope and fellow WSJ reporter Justin Scheck THE MASTERMIND, the story of Mohammed bin Salman's rise to power, showing how he is remaking the Middle East, American foreign policy, and the business world by spending tens of billions of dollars; a narrative that exposes the inner workings of a new era of global financial superpowers, to Paul Whitlatch at Hachette Books, with Brant Rumble editing, in a significant deal.

THE MAN WHO ATE TOO MUCH by John Birdsall
Non-fiction: Biography
John Birdsall's JAMES BEARD: THE MAN WHO ATE TOO MUCH, a reassessment of James Beard's life, chronicling how the failed actor turned caterer became such a widely-read food personality and author, tracing how Beard's personal call for a return to America's natural bounty and an embrace of pleasure in cooking and eating brought cuisine into culture, and in the process constructed what we understand as "American Food," to Maria Guarnaschelli at Norton, in a significant deal, at auction).

YOUR LIFE IN MOTION and LETTERS TO MISTY by Misty Copeland
Children's: Middle Grade
Principal dancer with American Ballet Theatre Misty Copeland's YOUR LIFE IN MOTION, a guided journal filled with prompts, quizzes, and tips for young readers, and LETTERS TO MISTY, a non-fiction collection of advice from Misty from letters she has received over the years, to Alyson Heller at Aladdin.

WHY WILL NO ONE PLAY WITH ME? by Caroline Maguire
Non-fiction: Health
Child development specialist Caroline Maguire's WHY WILL NO ONE PLAY WITH ME?, a practical guide for parents to help any child to overcome chronic social exclusion or disruption using the author's Play Better Plan, an executive function skills coaching guide that targets specific social skills deficits (difficulty taking turns, trouble listening to others, inability to say hello first), to Leah Miller at Grand Central Life & Style, at auction, by Dado Derviskadic and Steve Troha at Folio Literary Management (NA).