To literary agents who are actively seeking books within the religious and spiritual genres, I am pleased to introduce my non-fiction Christian book, The Art of Marketing Jesus, which is scheduled for completion at over 50,000 words.
Marketing serves a necessary functionality in helping name-brands clarify and articulate their identity. What would happen if the same standards used in business were applied to the Gospel? Many believers have a genuine desire to influence more people with their faith, but often the essence of the New Covenant is misrepresented in the way they think, communicate, and impact others. The Art of Marketing Jesus cuts through the noise and clutter to clearly define the Gospel "brand" and unleash its power through the lives of everyday believers.
Each chapter presents a different aspect of marketing and offers case studies from actual name-brand successes to underscore their importance. Readers will understand the dangers of legalism and how Old Covenant ideas still creep into our thinking. The aim is for people to see Jesus more clearly and reflect him more accurately.
With a clear demand for books within this genre, I believe that it will appeal to a wide range of readers, including the faithful, curious and the spiritually hungry, who will readily relate to a new way of understanding life and ministry on this side of the cross—seen from a completely different perspective.
I am the former chief marketing officer for a large company which saw $6 billion in annual sales. I am also the lead pastor of a growing church. This bi-vocational experience offers unique insights into the parallels between business and faith. The Art of Marketing Jesus is my first book and a full proposal is available upon request.