It's Not Just for Authors
originally posted: August 11, 2004
Of course we hope and expect that many authors will want to use our new easy blogging format. But we see it a great way of exponentially expanding the circle of trade information that Lunch/Marketplace can present to the community.
We may take some concrete steps to that end to encourage/promote blogs from a few insiders in various parts of the business. But consider this a clarion call to all!
Also, even if you're already blogging outside of PublishersMarketplace, you can set up a "mirror" blog here within our system to help bring more traffic from within the publishing business.
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The Blogging Begins Now
originally posted: August 6, 2004
This is my first sample entry in the new blog template we're adding to PublishersMarketplace any day now.
For months now, I've wondered aloud why more authors (and their publishers) don't establish blogs to connect with readers. Since we like to put our programming where our mouths are, we decided to create our own PM.com blog format.
We're very consciously not trying to replicate all of the features that come with Typepad or Moveable Type or other true blogger programs. What we've done is modify the simple forms that we've already used to help thousands of publishers and publishing professionals to post great looking web pages, with the needs and format of blogs in mind.
So you can easily post a sequence of dated entries, with links and personal commentary. And you can save your "best stuff" at the bottom of the blog.
On the left, you can post an image -- or yourself, a logo, a book jacket -- and you can add captions and links (like affiliate buying links at bookselling sites).
On the right, you can post your own list of recommended blogs. Updating is easy, and the page can hold lots of copy.
Unlike other blogs, we can help bring you the attention of the publishing community. Once enough bloggers start posting, we'll list the "Most Visited Blogs" on our home page, and "Recently Updated Blogs" on the Find Members page. And when we find interesting content on a PM.com blog, we'll link across from Publishers Lunch.
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