Yeehoo Press is dedicated to publishing fun, enchanting, and socially responsible children’s books for audiences around the world. Yeehoo Press books are currently being published and sold in English and Simplified Chinese editions.
Headquartered in Los Angeles, California, Yeehoo Press is part of Shanghai Yihe Industrial Co., Ltd (SYIC), which was founded in August 2007. SYIC publishes over 200 titles per year, reaching an annual output value of $15 million. SYIC, with support from its publishing partner, Phoenix Publishing & Media Group (PPMG), a large-scale, state-owned enterprise, maintains its publishing activities in China and seeks further opportunities in the domestic market, while Yeehoo Press strives to develop international publishing activities in a global market. The two companies work together through the sharing of resources and information.
Yeehoo Press publishes books in the following three sections:
• Children’s books
We create and publish a wide variety of quality children’s books, with an emphasis on quality writing and appealing illustrations. We publish in different languages according to readers’ needs and publishing trends of different countries. We also look for outstanding children’s books and relevant products from around the world to translate and publish their Chinese editions.
• Phoenix English Magazine
We create Phoenix English Magazine, an English learning magazine aimed for readers in China. We create original books and audio-visual products on English language learning, providing language learning materials and aids for readers in China, as well as introducing readers to different cultures of the world. Additionally, we select informative monographs on educational theories from around the globe and publish their Chinese editions. We inform educators in China of the latest breakthroughs in teaching theories and methodologies.
• Arts & Social Sciences
We select the best books on social science, literature, and art on a worldwide scale, and publish their Simplified Chinese editions in China.