Job opening detail :
Assistant Manager, Marketing
posted: May 11, 2023
Offered by:
HarperCollins Publishers
Health; Dental; 401K
Full Time
Hybrid, NYC, NY
HarperCollins Children's Books is seeking a creative, organized, and dynamic Assistant Manager to work on title-specific early reader marketing campaigns on a variety of children's books and brands, ranging from non-fiction to literary and commercial fiction, as well as group campaigns featuring frontlist and backlist titles. Duties include managing title budgets, developing and executing marketing plans, presenting at internal and external meetings, and extensive copywriting.

This is an incredible opportunity to join an enthusiastic, dedicated early reader team that works on a wide range of board and picture books, and early reader and graphic novels such as literary successes by award-winning creators like Kevin Henkes, Corey Tabor, and Kelly Starling Lyons; commercial hits like The Bad Seed, The Good Egg, and The Sour Grape, and the Little Blue Truck and Pete the Cat series; and celebrity hits like I Promise and Stacey's Extraordinary Words -- just to name a few!

This position is based out of NYC on a hybrid schedule.

-Brainstorm, develop, and execute integrated marketing campaigns for key titles and brands.
-Work closely with in-house team, including publicity, school and library marketing, editorial, and sales on overall campaign strategies and plans.
-Develop product positioning and brand messaging, utilizing digital as well as traditional media.
-Effectively communicate with authors and agents on marketing initiatives.
-Write ad copy, provide design direction, and develop short- and long-form content for social media (tweets, blogs, etc.) in close coordination with operations and digital teams.
-Collaborate with Marketing Directors and other team members to shape early reader title strategy and to execute larger initiatives.
-Maintain budgets for assigned titles and projects.
-Explore and manage appropriate partnership opportunities with outside organizations.
-Occasional opportunities to represent HarperCollins at consumer and trade festivals.

-3-4 years of experience in trade book marketing and/or kids' product marketing; children's book experience preferred (with some early reader experience a plus)
-Excellent writing skills, including ability to write in a voice appealing to parents, grandparents, and caregivers
-Experience working on compelling, of-the-moment campaigns to reach a consumer audience
-Excellent project management, communication, budget management, organizational, prioritization and presentation skills a must
-Comfortable presenting in front of large groups
-Appreciation and knowledge of current trends in popular culture extremely helpful
-Proficient in Microsoft Office; social media knowledge and skills, including any content creation experience
-Ability to work cross-functionally across the division and within the company
-Talent at balancing priorities under pressure, while maintaining a sense of humor

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are strongly preferred.

The salary range for this position is $58,500-$65,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Publishers is an equal opportunity employer.
About Our  
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 17 countries. With 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at
To apply, please submit cover letter and resume through our website:
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