Job opening detail :
Marketing Manager
posted: Nov. 18, 2022
Offered by:
Univ. of Washington Press
Benefits:
Health; Dental; 401K
Duration:
Full Time
Location:
Seattle, WA
Requirements:
UW Press has an outstanding opportunity for a full time Marketing Manager.

The Marketing Manager is responsible for managing the press's exhibits, course adoption, direct marketing, advertising, and awards programs. A key member of the press's marketing and sales team, this position works collaboratively with press colleagues across departments to plan and implement promotional plans and campaigns for all press and distributed titles.

RESPONSIBILITIES:

Manages exhibits program

Works collaboratively with acquisitions and marketing colleagues to plan annual schedule of conference and trade shows (15-20 per year) and build appropriate book lists
Plans and manages all aspects of exhibit arrangements: booth reservations and furnishings; shipment of books, catalogs, and other promotional materials
Creates conference landing pages on PRESS website, as needed
Sends pre-conference e-mail alerts; works with Publicity Manager on related social media
Reconciles and submits exhibit orders
Manages budget for exhibits program
Contracts with combined book exhibitors for unattended conferences
Travels, as needed, to select conferences and trade shows

Manages course adoptions and other direct marketing campaigns

Identifies target audiences for direct marketing and course adoption campaigns
Generates content for digital and print mailings
Creates promotional materials in digital and print formats; manages printing and delivery
Builds and maintains in-house lists for course adoption campaigns
Approves and tracks examination and desk copy requests
Reports on results of course adoption efforts
Manages budget for direct mail program.

Manages advertising program

Creates annual budget and schedule for advertisements in conference programs, journals, and other venues, as appropriate
Works with Art Director and Design Assistant to create advertisements; coordinates delivery of materials and payments

Manages book awards program

Develops annual list and schedule of book awards and identifies titles for submission
Submits titles to scholarly societies and other organizations to meet award submission deadlines; tracks and reports results

Cover and catalog copy

Solicits and tracks blurbs for seasonal catalogs and back jackets and covers from external reviewers high-profile scholars and trade authors in close consultation with the Acquisitions department.
Prepares cover copy for all new books in collaboration with Editorial, Design, Production colleagues

MINIMUM REQUIREMENTS:

Bachelor's degree
2-3 years of relevant work experience in publishing or related field

ADDITIONAL REQUIREMENTS:

Excellent interpersonal skills
Ability to communicate clearly, accurately, and effectively both in writing and in person
Excellent organizational skills, plus proven ability to handle multiple projects simultaneously with close attention to detail
Ability and desire to work both independently and cooperatively in a highly collaborative environment
Commitment to using an understanding of the diversity of human experiences in promoting the press's publishing program
Sensitivity to language relating to race, gender, sexuality, and ability/disability.
Proficiency in using Microsoft Office and working with databases

DESIRED:

Experience in book publishing or marketing with a university, or trade publisher
Familiarity with or affinity for the press's editorial program and fields of focus
Demonstrated interest in equity, inclusion and justice
Proficiency using Adobe InDesign
About Our  
Company:
Established in 1920, the University of Washington Press supports the university's research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the press also offers a broad range of regional books for general readers, often developed in partnership with museums, cultural organizations, and local Indigenous communities.
Special  
Instructions:
To submit your resume, or find out more about this job please use url: https://bit.ly/3tBcbYn
Job #:
35263
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