Job opening detail :
Marketing Manager, Hachette Nashville
posted: Nov. 9, 2022
Offered by:
Hachette Book Group
Duration:
Full Time
Location:
Brentwood, TN
Requirements:
SUMMARY:

Hachette Nashville, a division of Hachette Book Group, seeks a Marketing Manager to join our collaborative and enthusiastic marketing team. This role leads the consumer marketing initiatives for Hachette Nashville imprints (FaithWords, Center Street, Worthy, WorthyKids, and Ellie Claire), works under the supervision of the marketing director, and reports to the Vice President of Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develops marketing programs, designs marketing strategies, and implements marketing campaigns with the goal of delivering on sales expectations, growing audiences, driving traffic and engagement, and achieving overall marketing objectives
Assists in executing print, web, SEO/SEM, email, social media and display advertising for assigned titles
Works as liaison with the publicity team to amplify publicity coverage achieved for assigned titles
Develops and curates branded content, including websites, eNewsletters, blog posts, shareable graphics, downloadable resources, and videos for assigned titles
Manages marketing budgets for each campaign, regularly monitors expenditures, and prepares summary assessments and reports
Incorporates insights and data about available audiences into marketing strategies to reach them through advertising, promotions, and social media outreach
Coordinates influencer marketing initiatives, working with authors, agents, and team resources to identify, secure, and implement influencer strategies for assigned titles
Communicates directly with authors, agents, and editorial team to present, refine, and execute marketing plans and platforms and collaborate to build author brands
Analyzes key metrics to tweak strategies as needed and monitors effective benchmarks
Compiles reports to track and evaluate marketing and advertising campaign results and shares with management on goals (ROI and KPI’s)
Assists digital manager and marketing director in coordinating campaigns to grow all Hachette Nashville social media platforms and eNewsletter subscribers
Organizes annual seasonal promotions such as New Year/New You, Easter, Mother’s Day, Father’s Day, Graduation, Summer Reads, BTS, Halloween, and Christmas
Actively leads and participates in internal meetings, as well as meetings with authors, agents, and sales
Assists acquisitions process by analyzing and reporting on marketability of potential projects and author platforms
Assists in creation of presentations (i.e. PowerPoint, Canva, etc.) for acquisitions and author/agent marketing meetings
Performs market research to assess team readiness and keep team up to date on new platforms and marketing methods

KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:

4 years of experience in marketing with a strong digital focus
Bachelor’s degree in marketing, business, or a related field
Experience executing paid social media campaigns
Experience with search engine optimization, lead generation, and email marketing
Must have understanding of website metrics and best practices
Strong interpersonal skills and ability to effectively work with a wide range of individuals and constituencies in a diverse community
Data management and tracking skills
Knowledge of video and picture editing software, such as Adobe Suite
Understanding of social media platforms, including Google Analytics
Excellent problem-solving and written/verbal communication skills
Excellent organizational skills and ability to track multiple concurrent projects and deadlines
Proven ability to work within a fast-paced, deadline-driven environment
About Our  
Company:
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your roll or exceptional workload issues or special projects. Our comprehensive U.S. benefit offerings include medical, dental, vision, life insurance, disability coverage, 401(k), incentive plan eligibility, educational training opportunities and more.
Special  
Instructions:
Job #:
35209
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