Job opening detail :
Marketing Associate
posted: May 12, 2022
Offered by:
Scholastic Inc.
Benefits:
Health; Dental; 401K
Duration:
Full Time
Location:
New York, NY
Requirements:
THE OPPORTUNITY

We are looking for a creative, organized, and energetic marketing associate to create and execute plans that promote our books to their best advantage. The ideal candidate will be detail-oriented, proactive, creative, and will be able to multi-task and manage a multitude of projects as part of a dynamic team.

RESPONSIBILITIES

(60%)
Brainstorm, write, and execute marketing plans for chapter book titles and series

Write copy for creative jobs including advertisements, social media, and website content

Strategize and follow-up on online presence for key titles, including websites and social media campaigns

Communicate marketing updates to sales, editorial, cross-channel partners, agents, and authors as needed

(40%)
Facilitate the creation of promotional materials, advertisements, videos, social media, websites, and all marketing assets related to assigned titles

Collaborate with Scholastic Book Fairs and Book Clubs on cross-channel promotional opportunities.

Partner with Senior Marketing Manager on key lead brands such as I Survived, The Bad Guys, and The Baby-sitters Club

Maintain awareness of the chapter book market and suggest new and innovative ways to market titles to kids, parents, and booksellers​

HOW YOU CAN FIT (Qualifications)

Experience in publishing field and/or marketing a plus

Experience developing social media and digital content

Excellent communication skills (oral & written), good judgment, and excellent interpersonal skills

Must be extremely organized, detail-oriented, and have the ability to multi-task with all administrative duties

Bachelor’s degree, proficient in Microsoft Office, social media knowledge and skills
About Our  
Company:
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
Contact:
Nellie Malave
Address:
557 Broadway
Job #:
33283
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