Job opening detail :
Marketing Manager
posted: May 12, 2022
Offered by:
Scholastic Inc.
Benefits:
Health; Dental; 401K
Duration:
Full Time
Location:
New York, NY
Requirements:
Job Description
THE OPPORTUNITY

The Marketing Manager will be responsible for creative development of the trade and consumer campaigns for individual titles as well as inter-company initiatives for major titles and brands.

This position will report to the Senior Marketing Director.

RESPONSIBILITIES

(60%) - Brainstorm, develop, write, and execute marketing plans for picture book, SEL, Cartwheel, and Acorn and Branches titles

Oversee the creation of promotional materials, advertisements, videos, websites, and all marketing assets related to assigned titles

Write copy for creative jobs including ads, promotional items, blog posts, and website content

Communicate marketing updates to sales, editorial, cross-channel partners, agents, and authors as needed

(40%) - Strategize on and build out title and brand-specific online presence for key titles, including websites and social media campaigns

Analyze sales data and analytics from advertising campaigns to suggest best placements

Work closely with Senior Marketing Director on overall brand strategy for growth and direction

HOW YOU CAN FIT (Qualifications)

Excellent communication skills (oral & written), good judgment, and excellent interpersonal skills

Must be extremely organized, detail-oriented, and have the ability to multi-task

Bachelor’s degree, proficient in Microsoft Office, social media knowledge and skills

Proficiency with Microsoft Word, Excel, and PowerPoint
About Our  
Company:
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
Contact:
Nellie Malave
Address:
557 Broadway
Job #:
33280
<< Job Board
home  |  contact us  |  FAQ  |  site guide  |  help