THE OPPORTUNITY

The Publicist role is an opportunity to take ownership of innovative publicity campaigns for both young adult and children’s book authors and illustrators with the goal of driving sales, increasing visibility, and promoting the Scholastic mission. This fast-paced position requires the ability to work well under pressure, multi-task, and meet tight deadlines. The Publicist will communicate regularly and effectively with authors, members of the press, booksellers, and the Scholastic marketing, editorial, and sales teams. The ideal candidate will have a track record of successful publicity campaigns and excellent written/verbal communication skills. This position will report to the Director of Publicity.

RESPONSIBILITIES

Execute lead publicity campaigns for approximately 15 titles/authors per season

Pitch national, regional, and trade industry media contacts for reviews and interviews for print, broadcast, and online

Research media contacts, create press materials, and complete mailing

Plan and arrange travel for multi-city author tours with comprehensive tour schedules

Pitch authors for speaking opportunities at consumer festivals and industry trade shows

Collaborate with marketing colleagues on campaign strategy and tactics​

HOW YOU CAN FIT (Qualifications)

3-5 years’ experience in book publicity

Bachelor’s degree or higher

Strong organizational skills and attention to detail

Familiarity with media databases such as Muck Rack and Cision a plus

Knowledge of children’s books and media preferred

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.