Job opening detail :
Director of Marketing and Sales
posted: May 11, 2022
Offered by:
The University of Alabama Press
Benefits:
Health; Dental; 401K
Duration:
Full Time
Location:
Tuscaloosa, AL
Requirements:
The University of Alabama Press seeks a creative and highly motivated marketing professional to oversee its sales and marketing efforts and to become a vital part of its senior management team.
The Director of Sales and Marketing is responsible for directing all marketing and sales efforts for the University of Alabama Press (UAP), including forecasting and budgeting, proactive planning, publicity, advertising, direct marketing, exhibits, and sales for both print and electronic editions. This position is responsible for the development of full and detailed marketing plans for up to 75 new books per year as well as sales analysis, forecasting, and budgeting for seasonal and annual planning. The Director of Sales and Marketing has particular responsibility for the publicity and promotion efforts at UAP, including the development of publicity budgets, media campaigns, author events, and written publicity materials, including the management of the seasonal catalog and various subject area catalogs. The person in this position represents the Press with media, national accounts, and partner institutions as well as at book festivals, scholarly conferences, and other events. The Director of Sales and Marketing is also a key participant in digital publishing efforts, including new vendor arrangements, business models, internal systems, metadata, and workflow. A vital figure in the Press’s management team, the Director of Sales and Marketing participates in a range of Press decision making that may include but is not limited to acquisitions and pricing strategies, goal-setting, ebook strategies, and foreign rights sales. Regional and national travel is necessary to represent the Press and its publications at sales, publicity, academic, and book industry venues. The Director of Sales and Marketing manages two other staff members in the marketing department, a sales manager and a marketing coordinator. The Director of Sales and Marketing must be a confident multitasker with attention to detail, have the ability to manage the expectations of authors as well as other internal and external constituents, manage the annual marketing budget, and maintain and develop processes to ensure the efficiency and efficacy of the department.
The position requires a bachelor's degree and five (5) years of relevant work experience, preferably with a university press, academic publisher, or trade publisher. A minimum of two years managerial experience and a genuine interest in the publishing program of UAP.
Also needed are superior organizational and project management skills, including an ability to plan for and manage multiple priorities; superior communication (oral and written) skills, preferably with the ability to write copy for both the academic and trade audiences; a proven command of technological literacy both in general computer use and database management; an understanding of and ability to use social media; familiarity with metadata management; energy and persistence; and an ability to work cooperatively, collaboratively, and effectively in a team.
Preferred qualifications include a master’s degree.
Visit staff employment opportunities at http://jobs.ua.edu for more information and to apply. Job Close date: 05/31/2022. The University of Alabama is an equal-opportunity employer (EOE), including an EOE of protected vets and individuals with disabilities.
About Our  
Company:
The University of Alabama Press, founded in 1945, is the largest publisher and only university press in the state and is a proud member of the Association of American University Presses. The Press currently publishes 70–75 new titles a year and has more than 1,500 titles in print; it is a founding member of UPCC/Project Muse and is at the cutting edge of digital publishing. The Press is part of a thriving university experiencing unprecedented growth in both quantity and quality; it is fortunate to have a supportive administration that expects the Press to be part of that energy. The Press is located in Tuscaloosa, a sun-belt college town with all the amenities usually available in larger cities. It is within easy driving distance of the mountains in the north east and the Gulf Coast to the South. Tuscaloosa is just down the interstate from the state’s largest city, Birmingham, and within easy driving distance of the state capitol in Montgomery and the state’s oldest city in Mobile.
Address:
http://jobs.ua.edu
Special  
Instructions:
Visit staff employment opportunities at http://jobs.ua.edu for more information and to apply. Job Close date: 05/31/2022. The University of Alabama is an equal-opportunity employer (EOE), including an EOE of protected vets and individuals with disabilities.
Job #:
33253
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