Job opening detail :
Senior Marketing Associate
posted: Jan. 13, 2022
Offered by:
1517 Media
Health; Dental; 401K
Full Time
Remote/Hybrid Work Model, Minneapolis, MN
1517 Media is a multimedia company comprised of five vital, creative imprints: Beaming Books, Broadleaf Books, Fortress Press, Augsburg Fortress, and Sparkhouse. We create resources for spiritual growth and development, for Christian worship and faith formation, and for academic study and professional development. 1517 Media strives to create an environment of inclusiveness, equity, and respect for all regardless of ability, age, ethnicity, faith, gender, gender identity, nation of origin, race, sexual orientation, or socioeconomic status. Individuals who are committed to contributing meaningfully to diversity and inclusion in publishing are encouraged to apply, including members of groups historically underrepresented in publishing (which is - according to industry research – traditionally a white, straight, cisgender, and nondisabled field).

Broadleaf Books publishes books on religion, culture, social justice, spirituality, and personal growth that inspire transformation in readers and their communities to foster a more open, just, and compassionate world. Broadleaf Books is the adult trade imprint of 1517 Media and sister imprint to children’s publisher Beaming Books and academic publisher Fortress Press.

Senior Marketing Associate (Remote/Hybrid Work Model)
Broadleaf Books

Broadleaf Books seeks a Senior Marketing Associate to join the marketing department. The Senior Marketing Associate drives the execution of impactful marketing campaigns, creating buzz and driving sales for assigned titles and authors. The Senior Marketing Associate maintains a deep understanding of Broadleaf’s audiences and reaches for new book-specific audiences, ensuring that each book is skillfully positioned in the market, maximizing sales and profitability.

The Senior Marketing Associate reports to the Marketing Manager for Broadleaf Books and is a member of the dynamic, highly collaborative marketing, and sales team responsible for driving the growth of our three book imprints, Fortress Press, Broadleaf Books, and Beaming Books.

The Senior Marketing Associate will:
•Contribute to seasonal book positioning, metadata, and sell-in
•Collaborate with editors to write book descriptions and assist with seasonal metadata optimization
•Compose key messages and selling points to contribute to book positioning, sell in, and sell through
•Execute the organization, layout, and design of seasonal catalogs, ensuring that business goals are achieved, and the Broadleaf Books brand is effectively represented to the trade and core markets
•Present select titles at sales conferences

Develop and execute impactful marketing campaigns for assigned books
•Conduct market research and devise creative ways to reach intended audiences
•Brief designs and write creative copy for ads and promotions
•Collaborate with designer, publicist, digital marketing specialist, to drive timely, consistent, and impactful campaign execution, engaging print and digital channels
•Book consumer ads and promotions
•Analyze campaign results and apply learnings to future work
•Communicate campaign results to internal and external stakeholders
•Apply creative thinking to maximize sales with limited budgets

Serve as the primary marketing liaison for assigned authors
•Collaborate with authors to leverage their platforms and contacts, broadening campaign impact and maximizing sales
•Communicate campaign plans and provide periodic updates on campaign execution
•Guide authors in mobilizing launch team, setting up events, engaging on social
•Advocate for authors internally
•Respond to authors’ queries, answer questions, address concerns and manage expectations
•Arm authors with tools for book promotion, and contribute to introductory presentations

Complete other duties as assigned

Desired education and experience:
•B.A. in marketing or other closely related field
•3-5 years’ work in marketing or publicity
•Experience in book trade and/or consumer publishing or related fields is highly desired

Desired knowledge, skills, and abilities:
•Ability to thrive in a fast-paced highly collaborative environment
•Ability to manage simultaneous projects with demonstrated attention to detail
•Exceptional written and verbal communication skills. Ability to synthesize complex information and formulate impactful pitches
•Passion for books
•Demonstrated knowledge of the book marketing landscape

Please include your resume, cover letter, and references with your application. Apply using the specified link:

1517 Media offers a competitive salary and a full list of benefits, including vacation for new employees, sick time, health, retirement, a pre-tax transportation program, paid parental leave and no-cost gym access in the building. You will join a collaborative and creative hybrid work environment, with a talented group of 90 individuals who have a passion for their work. The beautiful, newly designed corporate headquarters is located in the North Loop, Minneapolis with adjacent access to Light Rail and Metro Transit bus lines.
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