Job opening detail :
Organic Social Media Manager
posted: Jan. 14, 2022
Offered by:
Penguin Random House LLC
Location:
New York, NY
Requirements:
The Organic Social Media Manager will work on the Digital Marketing team at Random House Children’s Books (RHCB) to oversee organic social media campaigns and content for RHCB’s organic social media platforms: Facebook, Instagram, Twitter, YouTube and TikTok, reporting to the Assistant Director, Social Media Strategy. They will assist in the supervision of a Community Manager and work with our content partners and photographers to develop shareable, engaging content and manage design and photography direction. The Organic Social Media Manager will also serve as a key social media contact for our authors, illustrators, and internal division departments providing guidance on social media strategy, troubleshooting issues, and working with them to develop content.

This role will work across two distinct channels— @randomhousekids which targets parents and showcases picture book and middle grade books, and @getunderlined which targets our teen and crossover readers and showcases our young adult books. This is an exciting opportunity to play a key role in organic social media strategy for books by bestselling authors such as: Nic Stone, Jennifer Niven, Nicola Yoon, Karen McManus, Philip Pullman and classic children’s brands like Magic Tree House, Dr. Seuss, Little Golden Books, and Sesame Street.

The Role
* Inform RHCB’s cross-platform organic social media strategy including channels strategy, posting frequency, and brand voice and persona
* Supervise RHCB’s Community Manager, working across the @randomhousekids and @getunderlined social media channels
* Work in partnership with team photographers, designers, and video partners to guide content creation, convey priorities and steer the overall look and feel of our social media content
* Provide social media support and guidance for RHCB authors including developing social media best practices guides, troubleshooting issues
* Collaborate with authors to help them develop their social media brand by sharing best practices, developing their content strategy, and sharing platform updates and new features
* Build social media strategies and content calendars for high profile and celebrity authors with significant social followings
* Partner with Digital Title Marketers to share learnings, define division priorities, and provide insights based on social media listening
* Collaborate with Manager, Paid Social to share knowledge and ensure all social media campaigns work together cohesively
* Collaborate with the larger marketing team on multi-channel integrated campaigns, providing social media insights and recommendations as needed
* Provide education to internal teams on new developments in social media, best practices, and trending content
* Gather, analyze and report on all organic social media results, providing recommendations as appropriate

The Requirements
* 4+ years working in social media, digital marketing, or a related field
* Proven understanding of the social landscape, platform best practices, and a clear grasp of consumers’ social media habits
* Ability to strategize and drive results through social media content across all social channels, with an emphasis on Instagram and TikTok
* A clear understanding of social media analytics and metrics of success across platforms
* A love and understanding of internet culture and its ever-changing nature – from memes to trends to new social platforms
* Ability to pivot between targeting two distinct audiences — parents and teens and crossover readers
* A goal-oriented team player who can cultivate productive working relationships
* Proficiency in creative problem-solving, decision making, and time management
* Excellent written and communication skills
* Outstanding project management skills
* Experience using social media analytics tools and social listening tools such as Sprout Social and Brandwatch

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC
Country: United States of America
State/Region: New York
City: New York
Postal Code: 10019
Job ID: 195803
About Our  
Company:
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Special  
Instructions:
Job #:
30846
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