Job opening detail :
Senior Marketing Manager
posted: Sept. 24, 2021
Offered by:
Hippo Park & mineditionUS / Astra Publishing House
Health; 401K
Full Time
New York, NY
Astra Publishing House is seeking a Senior Marketing Manager to work across two children’s book
imprints, Minedition US and Hippo Park. In this critical leadership role, the Marketing Director will
create and implement strong vision and innovative, of-the-moment marketing plans for our high-
quality children’s books. The Senior Marketing Manager reports to the COO of Astra Publishing

The ideal candidate is passionate about children’s books—including board books, picture books,
graphic novels, and series—both fiction and nonfiction—and is excited to drive growth and increase
awareness for two brands that are part of a new and dynamic publishing house. As head of the
marketing department, the candidate will engage with editors, authors, freelance contractors,
freelance publicists, booksellers, salespeople, members of the media, and readers.

What you’ll do:
● Capitalize on current trends to create a vision for marketing approximately 30-35 front list
titles per year across both imprints
● Keep on top of sales trends and be forward-thinking about discovering exciting new avenues
for marketing in the current climate
● Spearhead effective marketing plans targeting educational as well as consumer markets
● Conceive and implement season-by-season marketing strategy that draws on a mix of
creative thought and data
● With Publisher and Editorial Directors, identify lead titles for each list
● Work collaboratively with editors, authors, publicists, and marketing staff to craft customized
campaigns for lead titles and maximize each title’s/series’ potential
● Look for new opportunities to creatively boost key backlist titles using metadata, etc.
● Build overall brand awareness of Hippo Park and minedition US
● Define and implement long-term marketing strategy for ongoing imprint success
● Oversee marketing and publicity staff and freelancers
● Hire marketing/publicity/social media staff plus freelancers
● Oversee and manage annual marketing budget, including individual campaign budgets
● Attend and present at sales presentations, trade shows, book festivals, conventions, and
● Ensure excellent communications with our distributor regarding marketing plans

What you’ll bring:
● Ability to balance traditional book marketing with cutting-edge, contemporary strategy
● Familiarity with the retail, educational, wholesale, and specialty marketplaces
● A minimum of 8 years of experience in marketing children’s books
● Demonstrable experience planning and executing successful marketing campaigns
● Knowledge and understanding of the publishing process
● Excellent communication skills, including exceptional writing skills
● Experience presenting in front of large groups including internal meetings
● Strong organizational skills and ability to prioritize and meet deadlines
● Knowledge of and comfort with using social media as a marketing and public relations tools
● Ability to work independently as well as within a collaborative team environment
● Self-motivation, persistence, and a goal-oriented working

All candidates must have the right to work and live in the United States.
About Our  
About mineditionUS:
minedition is an international children’s imprint under Astra BFYR dedicated to publishing
exceptional picture and board books from around the world. Our mission is to find, create, and
publish beautifully crafted books that are built to last, and that expand children’s experiences as well
as their hearts and minds, opening doors to cultures and places they may not yet know. We believe
that high-quality illustrated books not only help children develop a deeper appreciation of language
and art, they also foster emotional awareness, intellectual discernment, and a greater understanding
of the multicultural world in which we live.

About Hippo Park:
Hippo Park is a new imprint under Astra BFYR that will be dedicated to publishing illustrated books
for ages 0-12. Our 15-20 front list titles per year (including board books, picture books, illustrated
chapter books, and comics) will include a mix of retail-friendly titles from well-known authors and
illustrators as well as many new voices. We will also publish an eclectic variety of titles from beloved
international creators. As a children’s book publisher, we look to our creators to conceive unique
and unforgettable literary encounters for young readers, and our goal is to create a space where our
authors and illustrators will find the support, resources, and audiences they need to make that

About Astra Publishing House:
Astra Publishing includes Astra House, dedicated to publishing the best adult nonfiction and fiction writers from the US
as well as from around the world; the newly formed Astra Books for Young Readers, featuring six children’s book imprints;
and Astra Magazine, an international literary magazine. For more information, visit
To apply, email cover letter, resume, and salary requirements to

Astra Publishing House is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, or citizenship.
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