Job opening detail :
Publicity Manager
posted: Sept. 22, 2021
Offered by:
IPG/Chicago Review Press
Health; Dental; 401K; Bonus; Remote
Full Time
Chicago, IL

The primary purposes of this position are to oversee and strategize publicity campaigns for select IPG
client publishers; execute major media campaigns for Chicago Review Press, Triumph Books, and other
IPG business units; offer publicity consultation and services to client publishers; and to own the IPG
corporate publicity strategy. Additionally, this role is responsible for managing and developing the in-house publicity team. A team member in this role will represent IPG Press with the highest level of
personal and professional expertise.

Responsibilities and Duties
Reporting to the VP, Marketing and Publicity, this role will:
• Manage and develop a team of 4 publicity professionals and 1-2 interns to excel within a fast-paced publishing and distribution company
• Seasonally assign titles to publicity team from various IPG business units, including Chicago
Review Press, Triumph Books, and Trafalgar Square Publishing
• Run high-level publicity campaigns for Chicago Review Press, Triumph, and other IPG business
• Support the VP in developing and executing the corporate communications strategy
• Provide publicity feedback for Chicago Review Press, Triumph Books, and other IPG client
publishers on titles, covers, and acquisitions
• Maintain strong relationships with members of the book trade and other media to secure national
and regional placement for book releases
• Write compelling press releases, pitch letters, and other promotional materials as necessary and
oversee team members’ creation of press materials
• Oversee all contracts and services offered by the IPG publicity department
• Pitch to book trade media on titles and publisher news in face-to-face meetings
• Guide authors, clients, and appropriate senior management on media interaction
• Analyze publicity campaign results and report results to sales, marketing, and publishers
• Participate in client and prospective publisher meetings and offer appropriate PR feedback
• Consult with client publishers on publicity materials and campaigns (press material writing and
copyediting, campaign feedback, pitch brainstorming, and media training)
• Attend sales conferences and trade shows (includes title presentations and networking with
media and client publishers)
• Negotiate contracts for outside services (Cision, news feeds, trade publication subscriptions,
clippings services, etc.)

• College degree (BS/MS) in communication, public relations, journalism, or related
• Minimum of 4 years of prior work experience in publicity (book publishing experience
preferred), as well as experience managing others
• Excellent communication skills, including exceptional writing skills
• Demonstrated ability to balance multiple projects simultaneously
• Expert knowledge of AP Style and familiarity with Chicago Manual of Style
• Proficiency in Microsoft Office programs, Cision, major social media platforms, MailChimp,
and media monitoring services
• Established relationships with reviewers, producers, and editors across the media spectrum as
well as experience securing meaningful and relevant press coverage
• Physical abilities: none
• Travel requirements: Ability to travel to author events, trade shows, and for media/publicity trips
as the business warrants (up to 10% of time)
About Our  
About the Company

In June of 2021, Independent Publishers Group (IPG) will celebrate its 50th anniversary. As the original
North American distributor, IPG was founded specifically to represent titles from independent
publishers to the book trade. Today IPG remains committed to reimagining distribution and has grown
to provide its publishers with services ranging from pre-publication consultation, global sales, marketing
& publicity, supply chain, print and digital distribution, data, and reporting, to print brokerage.

In the fall of 2006, Chicago Review Press, Inc., parent company of IPG, bought Trafalgar Square
Publishing, Inc., the leading US distributor of such international publishers, as Penguin Random House
UK, Penguin Random House Australia, Pan Macmillan UK, Collins UK, and Head of Zeus.
International Specialized Book Services (ISBS), a premier distributor of over sixty publishers of
academic, scholarly, and professional publishers was acquired in April of 2018. Continuing its trajectory
of growth in August of 2018, IPG acquired Midpoint Trade Books, a full-service book distribution
company that was founded in 1996 and whose distribution clients were made up of independent book
publishers from across the US, the UK, Australia, and Canada.

With consistent growth year over year, IPG’s success has come from giving publishers broader reach
into more markets, including general trade, academic, children's, Spanish, and special markets.
Alicia McCray, Human Resource Manager
Must Submit Cover Letter
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