Job opening detail :
Marketing Manager, Hachette Nashville
posted: Sept. 10, 2021
Offered by:
Hachette Book Group
Salary:
Salaried
Duration:
Full Time
Location:
Brentwood, TN
Requirements:
Hachette Nashville, a division of Hachette Book Group, seeks a Marketing Manager to join our collaborative and passionate marketing team. This role leads the consumer digital initiatives for FaithWords and Center Street imprints, that publish Christian and conservative political books respectively, and reports to the Director of Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develops marketing programs, designs marketing strategies, and implements marketing campaigns with the goal of delivering on sales expectations, growing audiences, driving traffic and engagement, and achieving overall marketing objectives
Plans and executes web, SEO/SEM, database marketing, email, social media and advertising for titles
Develops digital assets and content, including websites, eNewsletters, blog posts, shareable graphics, downloadable resources, and videos
Manages marketing budgets for each campaign, regularly monitors expenditures, and prepares summary assessments and reports
Communicates directly with authors, agents, and editorial team to execute marketing plans and build author brands
Analyzes key metrics to refine strategies and meet benchmarks; organizes annual seasonal promotions
Manages and grows the FaithWords and Center Street communities across social media platforms
Actively leads and participates in meetings, assisting in the creation of presentations (i.e. PowerPoint, Canva, etc.) for acquisitions, sales, and author/agent meetings

KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:

4 years of experience in marketing with a strong digital focus
Bachelor’s degree in marketing, business, or a related field
Experience executing paid social media campaigns
Experience with search engine optimization, lead generation, and email marketing
Must have understanding of website metrics and best practices
Strong interpersonal skills and ability to effectively work with a wide range of individuals and constituencies in a diverse community
Data management and tracking skills
Knowledge of video and picture editing software, such as Adobe
Understanding of social media platforms, including Google Analytics
Excellent problem-solving and written/verbal communication skills
Proven ability to work within a fast-paced, deadline-driven environment
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salary will vary based on a number of factors including skills, and experience — talk with your recruiter to learn more. Our comprehensive U.S. benefit offerings include medical, dental, vision, life insurance, LTD, 401(k), and more.
Special  
Instructions:
Job #:
29733
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