Job opening detail :
Marketing Manager
posted: Sept. 8, 2021
Offered by:
Sourcebooks
Benefits:
Health; Dental; 401K
Duration:
Full Time
Location:
Naperville or NYC, IL
Requirements:
Sourcebooks is seeking a Marketing Manger to build a dynamic and impactful consumer marketing program for its adult nonfiction titles. The ideal candidate will have a working knowledge of traditional marketing drivers and the desire to explore new opportunities and experiment with untested avenues for reaching readers directly.

WHAT YOU’LL BE DOING…
Create and execute impactful marketing campaigns (organic and paid) for approximately 40 front list titles annually, in collaboration with editorial, sales, retail and digital marketing teams

Identify all consumer advertising opportunities for select titles and manage creation of campaigns

Ensure all copy for consumer print and digital marketing campaigns is creative and effective

Collaborate with in-house design team on creation of ads and graphics

Develop a robust influencer program (YouTube, Instagram, Tik Tok) and coordinate consistent outreach

Maintain and build outreach program for celeb, media, influencer and reader book clubs

Oversee email marketing strategy including list-building campaigns

Collaborate with editorial and marketing teams to create impactful title positioning and effective metadata and SEO

Use data to track success of digital, consumer and social media marketing campaigns

Create marketing campaigns for key backlist and seasonal titles

Cultivate strategic promotional partnerships

YOU’LL BE A GREAT FIT IF YOU HAVE…

BA in Communication, Marketing, Journalism and/or related course of study

3-5 years of marketing experience, book industry preferred

Excellent promotional writing and communication skills

Experience in successfully activating key consumer marketing drivers

Ability to work independently while contributing to department goals

A pure passion for books!

Our culture is driven by energetic thinkers who possess leadership qualities and the desire for personal growth. If you possess these qualities, come grow with us!

Please submit your resume, cover letter, and salary requirements to www.sourcebooks.com/careers

Sourcebooks, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
About Our  
Company:
Our Mission

We are a company bound together by the belief that Books. Change. Lives.

Sourcebooks employees are bound together by their love of putting books in more hands and connecting authors with readers. Hear their perspective on why Sourcebooks. Come join our book lovin’ family!
Special  
Instructions:
apply directly through our website: www.sourcebooks.com
Job #:
29709
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