Job opening detail :
Marketing Specialist
posted: June 8, 2021
Offered by:
Clever Publishing
Duration:
Full Time
Location:
New York, NY
Requirements:
Clever Publishing is looking for a creative, highly motivated, and independent Marketing Specialist who is eager to take on the responsibility for overseeing all aspects of marketing and promoting the Clever Publishing brand and our products through a wide range of effective marketing campaigns.

What we expect you to do:
• Develop and execute innovative, sales-driven marketing campaigns for key titles:
o Conduct market research and devise creative ways to reach target audiences
o Brief designs and write creative copy for ads and promotions
o Collaborate with cross-functional team to drive timely campaign execution
o Analyze campaign results and apply learnings to future work
• Develop and execute social media strategy across all platforms to drive sales and awareness for key titles:
o Create content, including writing, photography, and general design
o Manage the social calendar and release dates/times of all content
o Coordinate social media live events, chats, takeovers, reveals, sweepstakes, and advertising tests
o Analyze social media campaign results
• Manage and deploy promotional, content, and lead-generating e-mail campaigns direct to consumers as well as to independent booksellers:
o Maintain e-mail editorial calendar
o Create assets and design e-newsletters showcasing key titles using Mailchimp
o Analyze e-mail campaign results and report on success and growth opportunities to increase subscriber base and sales funnel
• Build relationships with top industry media and influencers:
o Maintain and grow media and influencer database
o Manage outreach to key media outlets and influencers using Cision
o Manage distribution of ARCs and setting up of giveaways/promotions
• Oversee creation of Amazon Enhanced Content and update of Amazon Brand Storefront:
o Regularly update Amazon Storefront structure and assets
o Brief design on creating Storefront and A+ content banners and other assets
o Create marketing copy and product photos
• Serve as the primary marketing liaison for assigned authors:
o Collaborate with authors to leverage their platforms to maximize sales
o Communicate campaign plans and provide periodic updates on campaign execution; respond to authors’ queries and manage expectations
o Guide authors in mobilizing launch team, setting up events, engaging on social media
• Contribute to seasonal book positioning and metadata:
o Compose key messages, selling points, keywords, and competitor analysis to contribute to book metadata
o Manage monthly metadata optimization of the current lists
o Present marketing plans for seasonal lists at sales conferences
• Work with the design team to create and distribute sales materials requested by the distribution partner (sell sheets, sales mock-ups, collateral for sales meetings/presentations, catalog additions).
• Complete other duties as assigned.

What we are looking for:
• BA in Communication, Marketing, or related course of study
• A minimum of 2-3 years of experience in book marketing (ideally in children’s publishing)
• Able to demonstrate, with examples, ability to create successful marketing campaigns from strategy through execution
• Experience with social and e-mail marketing tools like Hootsuite, Cision, and Mailchimp
• Strong analytical and critical thinking skills, with a passion for data and analytics
• Excellent promotional copywriting and communication skills
• Excellent project management skills, with the focus on keeping track of deadlines
• A passion for literature and the ability to generate enthusiasm for the Clever Publishing brand
About Our  
Company:
Clever Publishing is a fast-growing, independent children’s book publisher seeking to grow its team. We publish interactive, entertaining, and educational books for young readers across the world. To learn more about our growing list, please visit our Amazon Brand Store at https://amz.run/4d7F.
Address:
Clever Publishing
79 Madison Avenue
8th Floor
New York, NY 10016
USA
Special  
Instructions:
To apply for this exciting opportunity, please email your CV, cover letter and references to jobs@clever-publishing.com; put "Marketing Specialist application" as a subject line.
Job #:
28671
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