Job opening detail :
Digital Marketing Coordinator
posted: Apr. 2, 2021
Offered by:
C&T Publishing
Salary:
41,000-44,000
Benefits:
Health; Dental; 401K; Vision, Sick/Holiday/Vacation, Ability to work remote
Duration:
Full Time
Location:
Concord, CA
Requirements:
We need someone who is eager to help shape the future of the customer experience for C&T and Creative Spark Online Learning websites. This is a critical team role that will build our customer relationships and improve our website management efforts. If you are a digital marketing guru who is creative, organized, and able to work independently on a variety of concurrent projects, you could be the perfect fit for our work family!

The salary range for the position is $41,000-$44,000 annually, plus medical, vision and dental plans, 401K, sick days, holidays and vacation days, the ability to work remotely, and a friendly, team-oriented culture.

To apply, please send a cover letter and resume to lynnf@ctpub.com. Note that applications without cover letters will not be considered.

Reports to: Marketing & PR Manager

RESPONSIBILITIES
Email Marketing—the goal for this position is to develop a long term relationship with our tribe and growing our consumer base by offering engaging, inspiring and educational content.

Develop fun and inspiring email campaigns, that dovetail with our social media
Report on performance metrics of email campaigns
Design and build email templates, create customer targeting and automations, multivariate testing, and segmentation management
Manage CRM tool and work closely with Marketing & PR Manager to recommend updates to stay-cycle and lifecycle marketing campaigns
Track performance of email campaigns through proper link tracking and analysis, providing regular reporting of results and identifying opportunities to optimize future email marketing decisions based on customer attributes, behavior, and more
Maintain a consistent email schedule that focuses on inspiration, leverages fun events and drives traffic to our websites
Design inspiring email templates for all campaigns and audiences
Website Management—the goal for this position is to manage the websites so we provide a great consumer experience that increases traffic, sales and stickiness.

Present engaging web content to attract new customers
Coordinate with Marketing & PR Manager to develop lead pages and other campaigns to acquire new customers
Ensure that C&T’s website’s product catalog is always up-to-date as new products are released and/or retired
Track and report on basic website KPIs such as traffic, registrations, visits per page, time spent on site, etc.
Clean up website clunkiness and leverage all features of our BigCommerce and Thinkific platforms
Design website banners and other site elements
Serve as an internal resource for implementing basic changes to our website
Serve as a liaison to our third-party website development firm for more significant changes; project manage any work assigned to this firm
Create and design new web pages and make changes to existing pages as needed
Design banners, and site content for Creative Spark Online Learning Platform

QUALIFICATIONS
Relevant work experience in online and/or B2C marketing, with a focus on digital channels
Attention to detail with excellent interpersonal, written and oral communication skills
Experience reporting on email marketing performance
Strong project management skills, including the ability to take initiative, multi-task and prioritize multiple projects
Meticulous attention to detail and an eye for consistency
Know how and when to ask the right questions
Graphic design knowledge for web, including HTML (min 2 years experience)
Social media experience (posting pictures, knowing what’s post-worthy; knowledgeable about current social media trends)

KNOWLEDGE AND SKILLS
Macintosh work environment
Adobe Creative Cloud
Experience with Google Workplace, Big Commerce, Thinkific and Asana a plus
Willing and able to contribute ideas and solutions to every project
Ability to handle multiple jobs simultaneously
Strong communication skills
Effective time management skills
Excellent organization skills and attention to detail
Flexibility to roll with changing priorities and shifting/tight deadlines is a must
Experience working in a marketing team
Photography skills

ATTITUDE
Positivity
Enthusiasm
Sense of humor
Knowing how and when to ask the right questions
About Our  
Company:
C&T Publishing, the leading publisher of how-to craft books, has an immediate opening for a full-time Digital Marketing Coordinator. C&T Publishing, Inc. is proud to be an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity in it’s many forms and do not discriminate based on race, religion, color, national origin, sex, gender identity, sexual orientation, age, veteran status, disability status, or any other applicable category protected by law.
Contact:
Lynn Ford
E-mail:
Address:
1651 Challenge Drive, Concord CA 94520
Special  
Instructions:
To apply, please send a cover letter and resume to lynnf@ctpub.com. Note that applications without cover letters will not be considered.
Job #:
27888
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