Job opening detail :
Textbook Sales and Marketing Strategist
posted: Jan. 8, 2021
Offered by:
Princeton University Press
Benefits:
Health; Dental; Flexible hours; Tuition, legal, pet benefits & Health Savings Account
Duration:
Full Time
Location:
Princeton, NJ
Requirements:
Princeton University Press (PUP) seeks a Textbook Sales and Marketing Strategist (TSMS) to join PUP’s marketing team. Reporting the Director of Marketing and Sales, the TSMS is a new role that will be responsible for overseeing the sales and marketing strategy for the Princeton University Press textbook program. The TSMS will develop a strong understanding of the content and market for each textbook and will have expertise in audience identification in higher education across multiple disciplines and will supervise the successful execution of marketing campaigns for approximately six to ten new textbooks a year and key backlist textbooks.

Responsibilities
• Construct sales programs to grow frontlist and key back list textbook sales.
• Collaborate with Senior Textbook Promotions Manager to construct innovative marketing campaigns to drive awareness and sales of PUP’s textbook program.
• Conduct market research to understand the course areas in which we publish, key competitors in these spaces, and future growth areas.
• Drive strategic value in partnering with key textbook e-retailers and textbook e-book aggregators.
• Collaborate closely with Editorial and with the North American and International Sales Directors, and other stakeholders to define and prioritize book projects to sign focused on growth, course need, student usage, and potential revenue in alignment with PUP’s mission.
• Construct messaging and positioning for other titles with course potential.
• Engage with target customer segments and understand, follow, and investigate teaching and learning trends and customer needs and challenges in these areas.
• Create sales enablement strategies, tools, and tactics that improve sales effectiveness.
• Gather and use student and professor feedback, insights, and analytics to inform book development and to seed adoptions.
• Develop and evaluate price strategy for each new textbook.
• Accurately forecast print runs based on market expertise.
• Collaborate with editors on marketing plans.
• Continually search for the best sales representation and customer data partners in the higher education space.
• Track and report on the performance of marketing and sales activities and improve campaigns year over year.
• Work with the textbook promotions manager to improve the exam and desk copy process.
• Manage relationships with vendors including MDR, IBIS, textbookweb BMG, Navstem, Edudatahub, Tributary, Kortext, among others and negotiate these vendor contracts.
•Advise on website development and content for the textbook area.
• Supervise of Senior Text Promotion Manager.

Position Requirements

• At least 10 years of relevant experience marketing and selling higher education textbooks, from a commercial higher ed textbook publisher or university press.
• A minimum of 5 years’ experience overseeing strategy for textbooks sales and marketing.
• Strong oral and written communication skills and externally to customer base and internally to stakeholders.
• Must be highly organized, detail-oriented, able to meet deadlines and multi-task, prioritize and follow-up with projects.
• Possess an understanding of how to track and communicate about key metrics and analytics.
• Possess an understanding of SPAM regulations and GDPR rules.
• Proficient with Hubspot, SalesForce, Adobe software, a plus.
• Ability to handle periodic travel to industry meetings and academic conferences.
• While the Princeton, NJ office is currently closed due to the pandemic, once the office reopens, interested candidates are expected to work primarily on-site. With manager coordination, occasional remote work will be permitted once office reopens.

PUP is a strong advocate for greater diversity, equity, and inclusion in the university press community. Individuals who are members of groups underrepresented in academic publishing (which is, according to research by Lee & Low, historically a majority white, straight, cisgender, and nondisabled industry) are encouraged to apply. The Press provides a comprehensive and affordable benefits package and is located in a historic building on Princeton University’s campus that is walking distance from downtown Princeton with easy car access to Route 1 and walking distance from the Princeton train station.

Application Instructions: Submit cover letter* and resume at PUP’s application website at the direct apply URL listed below.
* Please include in cover letter salary requirements.

Direct Apply URL: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=27644&clientkey=974A67DA17E8D95AE1C19CF4D8426F23

Due to application volume, only finalists will be contacted. For more information on Princeton University Press, visit http://press.princeton.edu/.
About Our  
Company:
Princeton University Press is an independent publisher with close connections, both formal and informal, to Princeton University. As such it has overlapping responsibilities to the University, the academic community, and the reading public. Our fundamental mission is to disseminate scholarship (through print and digital media) both within academia and to society at large.

We select for publication only scholarship of the highest quality on all levels regardless of commercial viability: specialized monographs making an original contribution to knowledge within a subdiscipline; titles appealing to a broader range of scholars and professionals in a single discipline; interdisciplinary academic works intended for readers in more than one subject area; and works by scholars aimed at bringing the findings of a discipline to the larger, well-educated reading public. Some titles from all these categories are also eventually used in the classroom as supplemental course reading. We also publish texts specifically intended for student use at the graduate and undergraduate level.

We seek to publish the innovative works of the greatest minds in academia, from the most respected senior scholar to the extraordinarily promising graduate student, in each of the disciplines in which we publish. The Press consciously acquires a collection of titles – a coherent ‘list’ of books – in each discipline, providing focus, continuity, and a basis for the development of future publications. Through the publication of works of scholarly significance, Princeton University Press fulfills part of the mission of Princeton University by furthering its fundamental commitment to the dissemination of knowledge.
Address:
41 William Street, Princeton, NJ
Job #:
27201
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