Job opening detail :
Publicity Director, Astra House
posted: Sept. 2, 2020
Offered by:
Astra Publishing House
Health; 401K
Full Time
New York, NY
Astra House, the adult literary imprint of Astra Publishing House, is seeking a Publicity Director. In this leadership role, the primary responsibility is to build awareness for the books and authors of Astra House. The Publicity Director for Astra House reports to the Publisher / COO of Astra Publishing House.

The Publicity Director will oversee all aspects of publicity including staffing, budgeting, and campaigns, as well as engaging with our sales and editorial groups on acquisition and strategy.

The ideal candidate is enthusiastic about our mission and excited about helping to build an entirely new imprint and informing it with their creativity and collaborative instincts. The candidate will engage with editors, authors, readers, and salespeople.

Responsibilities of the Publicity Director:

• Create and implement results-driven media campaigns for our authors and their books
• Write excellent press materials and effective pitches
• Plan in-person and virtual book tours
• Hire publicity and social media staff plus freelancers
• Oversee publicity and branding for the imprint itself
• Implement long-term strategy for imprint success
• Innovate on traditional book publishing publicity through great relationships between Astra House and our readers and fostering a sense of community among our authors
• Develop, research, and maintain strong relationships with national, local, and online media contacts
• Work collaboratively with editors, authors, and marketers to craft high-profile, customized campaigns for each book
• Manage all Astra House social media channels
• Manage at least one direct report
• Oversee annual publicity budget, including individual campaign budgets

Please apply if you meet the following qualifications:

• A minimum of 7 years of experience in book publicity
• Demonstrable experience planning and executing successful publicity campaigns
• A knowledge and understanding of the publishing process
• Excellent communication skills, including exceptional writing skills
• Proven ability to work with high-profile talent on book launches, media, and events
• Strong relationships with a wide range of media and a familiarity with critics, editors, producers, and reporters in broadcast, print, and online venues
• Experience presenting in front of large groups including internal meetings
• A proven ability to generate creative story ideas
• Strong organizational skills and ability to meet deadlines
• Understanding and implementing social media as a marketing and public relations tool
• Ability to work independently as well as within a collaborative team environment
• Is self-motivated, persistent, and goal-oriented
About Our  
Astra House is a new literary imprint dedicated to publishing authors across genres and from around the world. We value works that are authentic, ask new questions, present counternarratives and original thinking, challenge our assumptions, and broaden and deepen our understanding of the world. Our mission is to advocate for authors who experience their subject deeply and personally, and who have a strong point of view; writers who represent multifaceted expressions of intellectual thought and personal experience, and who can introduce readers to new perspectives about their everyday lives as well as the lives of others. Our first books will publish in 2021, and we anticipate publishing approximately 15 to 25 books a year within the next two years.
Please include your résumé and cover letter with salary requirements.
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