Job opening detail :
Associate Publisher, Director of Sales and Marketing
posted: Dec. 1, 2019
Offered by:
Catapult, Counterpoint, and Soft Skull Press
Benefits:
Health; Dental; 401K; Bonus
Duration:
Full Time
Location:
New York, NY
Requirements:
Catapult is looking for an individual who has a desire to lead marketing and sales for multiple imprints (Catapult, Counterpoint and Soft Skull Press), lead a team, and make a big impact on the growth of an independent publisher. The Associate Publisher drives sales strategy and community-building in the book world, working to grow our revenue and expand the reach of our books and authors.

Catapult and our imprints publish fiction and nonfiction of high literary quality. We also have a growing writing education program with over 7000 alumni, and an award-winning online magazine, catapult.co.

This position reports to the Publisher and has responsibility for planning and implementing marketing strategies for our books, in collaboration with the publicity department and our other departments. Experience with community-building, events, and digital innovation is appreciated.

Black and Indigenous people, people of color, disabled people, and LGBTQIA people are strongly encouraged to apply.

Responsibilities:

• Our overall goal is to ensure that every book reaches the audience that it was written for. Sales is a big part of that, driven not just by paid marketing but by community, outreach, and relationship-building
• Working with our distributor to project/build demand for our books and coordinate marketing initiatives with independent bookstores, Amazon, wholesalers, and national chains
• Creating and executing bookseller, library, influencer, and consumer marketing campaigns for our books
• Managing and mentoring a 5-person marketing team, including remote employees in different timezones
• Cultivating relationships with booksellers, key industry contacts, and influencers through email and social media interactions, one-on-one meetings, and presence at trade shows and other industry events
• Using data and setting and tracking KPIs while iterating our marketing strategies and initiatives in a dynamic environment where experimentation and risk is accepted
• Working closely with authors, and with editorial and publicity teams, in order to drive successful title launches and build author awareness.
• Collaborating with publicity and events staff on the planning and execution of book tours
• Preparing and maintaining budgets, and tracking expenses and ROI
• Defining and meeting title, seasonal, and annual book sales targets for frontlist and backlist titles, referencing revenue goals
• Planning sales conference and trade, consumer, and academic fairs
• Overseeing print and digital advertising spending and performance
• Overseeing all promotional materials, including catalogs, email strategy and messaging, author onboarding, sales kits, and distributor databases
• Overseeing marketing-related ARC mailings and finished copy mailings and giveaways
• Strategizing with print and web editorial staff and publisher to closely align Catapult objectives, content, voice, and design; actively contributing to social planning and initiatives
• Consulting with and advising production team on marketing considerations for all materials and deadlines (BLADs, ARCs, digital galleys, Constellation/eBook distribution platforms, etc.)
• Overseeing creation/maintenance of per-title, project, and company-wide calendars of distributor/promotional/award submission deadlines and milestones

Requirements:

• At least 5 years of experience in marketing books at a publishing house, 8+ preferred
• Marketplace awareness of the contemporary methods, techniques, and tools that publishing leaders are using to achieve exceptional results
• A deep knowledge of independent bookselling and national bookseller contacts
• A love of literary fiction and nonfiction and fluency in contemporary literary culture
• Strong writing and copywriting skills
• Ability to handle stress and be strategic with a large workload
• Experience building and managing a team
• Comprehensive knowledge of the key factors in book marketing, including social media, AMS, landing page conversion rates, BISACS, metadata, IndieNext, Bookbub, B&N Discover, ALA, FYE, WI, and the ABA and regional trade associations
• Clear understanding of the principles, processes, and economics of book distribution
• Demonstrated record of success in increasing sales and leading a staff in an environment of tight deadlines
• Experience marketing/selling/promoting e-books and physical books
• Strategic, innovative, creative, future-oriented thinking
• Ability to generate and analyze financial documentation, such as income statements and sales reports
• Proficiency in Microsoft Office/Gsuite and Adobe Creative Suite
About Our  
Company:
Catapult, Counterpoint, and Soft Skull Press have distinct, independent editorial teams but share marketing, publicity, design, and production resources. Our Catapult list offers a space for risk-taking writers from all over the world to collide and be in conversation, bringing you literary fiction and artful narrative nonfiction from voices, emerging and established, that honor the craft of writing and broaden the literary landscape in America and beyond, serving the needs of a diverse and serious literary readership. Counterpoint's list covers a wide array of genres: fiction (both story collections and novels) and nonfiction (both narrative and subject-driven), all of which collectively focus on current affairs and politics, counterculture, history, the environment, memoir, literary biography, religion, and philosophy. Soft Skull Press publishes books of every genre that engage art, culture, and current events in new and radical ways. All three imprints are committed to publishing diverse voices and literature in translation.

Counterpoint's main office is in Berkeley, California. Catapult and Soft Skull are based in NYC. All books are distributed by Publishers Group West.
Contact:
Andy Hunter
Address:
1140 Broadway, Suite 704
New York, NY 10001
Job #:
25756
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