Job opening detail :
Director, Multicultural Marketing - Consumer Marketing
posted: July 29, 2020
Offered by:
Penguin Random House LLC
Location:
New York, NY
Requirements:
Director, Multicultural Marketing – Consumer Marketing

The Multicultural Marketing Director will strategize multicultural marketing plans with marketing teams across Penguin Random House. You are a leader who contributes to brand strategy, builds solid relationships with stakeholders across all levels and functions, can help educate multiple business units about multicultural marketing, and is able to work hand-in-hand with colleagues on developing multicultural marketing campaigns.

Responsibilities:
* Lead development of a Multicultural Marketing Playbook This is great and should be first
* Partner with various internal marketing teams to inspire innovative solutions, creativity, and maintain a proactive approach to advising on multicultural marketing
* Increase the number of multicultural marketing book campaigns across the company
* Align with stakeholders in Sales, Marketing, and Editorial on effective go-to market strategies
* Deliver sound strategic plan recommendations based on a clear understanding of business goals from the EVP of marketing strategy & consumer engagement
* Research and identify new target groups within multicultural audiences
* Stay abreast of multicultural platforms and ways to find multicultural readers, communicate about new platforms with internal marketers

Qualifications:
* Strategic thinker
* Ideally would have consulting and/or multicultural marketing agency experience
* Ability to build and maintain great relationships across different personality types
* Strong leadership presence and client management skills
* Knowledge of Consumer Insights
* Excellent written and verbal communication skills; solid presentation skills
* History of working across multiple teams to ensure projects finish within budget and on time

Please apply using our online process and please include your resume and cover letter with salary requirements. Full-time employees are eligible for our comprehensive benefits program.

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC
Country: United States of America
State/Region: New York
City: New York
Postal Code: 10019
Job ID: 89662
About Our  
Company:
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Special  
Instructions:
Job #:
25708
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