Job opening detail :
Publicity Manager
posted: Nov. 19, 2019
Offered by:
University of Washington Press
Benefits:
Health; Dental; 401K
Duration:
Full Time
Location:
Seattle, WA
Requirements:
The UW Press has an outstanding opportunity for a Publicity Manager.

Reporting to the Director of Marketing and Sales, the Publicity Manager is responsible for conceptualizing and implementing publicity campaigns and media strategy for the press’s new trade, scholarly, regional, and distributed titles. The Publicity Manager partners with authors and works closely with members of the media, press managers, editors, and other press colleagues to secure maximum review coverage and exposure for press publications through all appropriate channels. This position is also responsible for general press communications and promotion of the press’s publishing program and brand to a global community of scholars and intellectually curious readers.

Duties & Responsibilities

Publicity:
Creates and implements publicity campaigns and media strategy for press authors and new publications directed at a variety of local, regional, national, and international audiences.
Develops and sustains strong relationships with major book review editors and other members of the media to generate ongoing interest in covering UW Press books and authors.
Researches media contacts and develops targeted mailing lists for galleys as well as finished books.
Oversees all review copy mailings.
Provides feedback to press staff on the reception of press titles by members of the media.
Visits New York twice a year and other cities, as appropriate, to present and pitch new titles to media contacts.

Social media:
Leads press social media and digital media programs.
Creates and manages the press blog and coordinates social media networking sites.

Events:
Organizes author and book events at bookstores and libraries, and in collaboration with museums, and other cultural organizations, as appropriate.
Coordinates events at academic conferences and on campuses in partnership with authors.
Attends select author events.
Attends select academic conferences and trade shows.

Communications:
Serves as primary contact for general press communications and PR. Writes press releases.
Works with UW campus news and information office and other campus outreach contacts.
Produces the press’s monthly e-newsletter.

Team participation:
Provides creative input on the appropriate positioning of new titles at press editorial projects review, launch, cover, and packaging meetings. Serves on the press’s website and branding teams.

Budget:
Manages publicity budget and schedules.

Requirements:

Bachelor's degree.
Two to three years of experience in publicity or public relations, preferably with a scholarly or trade book publisher.
Excellent communication (written and in person) and interpersonal skills.
Fluency with social media.
Understanding of academic and general-interest audiences.
Superior organizational skills.
Ability to work independently and as part of a team.
Proficiency in Microsoft Office, social media platforms, and databases.

Desired:

Experience managing publicity and media strategy for a scholarly or trade book publisher, preferably for another university press.
Deep knowledge of trade and scholarly media in key disciplines and areas related to the press’s publishing program.
Established connections with book review editors and major media.
About Our  
Company:
Established in 1920, the University of Washington Press supports the university’s research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the Press also offers a broad range of regional books for general readers, often developed in partnership with museums, cultural organizations, and local indigenous communities.
Special  
Instructions:
Job #:
25507
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