Job opening detail :
Marketing and Sales Director
posted: Oct. 9, 2019
Offered by:
University of Washington Press
Health; Dental; 401K
Full Time
Seattle, WA
Reporting to the Director of the press, the Marketing and Sales Director is a senior member of the press management team and is responsible for creating and executing the marketing and sales strategies of the press. This position directs and manages all programs and activities of the Marketing and Sales department, including sales, publicity, social media, website, advertising, direct mail, e marketing, exhibits, and awards. The Marketing and Sales Director supervises and coordinates the work of two full-time departmental staff and student marketing assistants. This position is also responsible for the departmental marketing and sales budget, forecasting book sales, and providing a deep level of sales analysis for both print and digital publications.

Duties & Responsibilities
• Plan, communicate, and implement comprehensive sales and marketing strategies for backlist, current, and forthcoming press titles; recommend print runs, publication models, prices, and discounts for all new books, and communicate plans to press staff, series editors, and authors.
• Manage domestic and international sales representatives. Conduct biannual sales conferences and call on key national and local accounts. Generate all wholesaler sales and buy reports. Identify and pursue special sales opportunities. Conduct annual backlist price and discount reviews and recommend pricing and discount changes. Provide a deep level of sales analysis for press publications, including annual sales forecasts (domestic and international), sales by subject area, series, market channel, and territory. Provide one-year book anniversary sales reviews.
• Oversee generation and distribution of ONIX data feeds to press vendors and clients; serve as primary contact for all wholesaler and metadata recipients; oversee price, discount, and status changes and communication to vendors (including Amazon); serve as primary contact for Hopkins Fulfillment Services (HFS), international distributors, and press publishing partners.
• Work with press director and senior management team to create and implement short-term and long-term strategies for the press. Attend weekly management team meetings and planning retreats.
• Create and manage annual departmental budget and track all marketing and sales expenses.
• Work collaboratively with press director, press managers, and acquisitions team to determine sales potential for prospective titles and series. Provide comparative sales data.
• Provide support for and participate in press development activities and programs, as well as other campus and community outreach initiatives and partnerships.
• Supervise staff, including conducting annual performance and goal-setting reviews for all direct reports.

• Bachelor's degree and at least 5 years of experience in a marketing and/or sales department at a scholarly, professional, or commercial publisher.
• Demonstrated success in developing effective marketing and sales programs for a range of scholarly, trade, and academic crossover publications.
• Excellent written and oral communication skills for developing productive working relationships and communicating effectively with press staff, authors, series editors, campus contacts, sales representatives, customers, publishing partners, and vendors.
• Strong organizational and management skills. Must be able to work effectively with a departmental team and juggle and prioritize multiple complex projects and tasks to meet deadlines.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint) and knowledge of Adobe Acrobat. Ability to use databases to generate monthly, annual, and other routine sales reports.

• MBA or other relevant master's degree.
• A proven track record for increasing sales of digital and print books.
• Experience with and proficiency with Filemaker Pro or the Allbooks title management system a plus.
About Our  
Established in 1920, the University of Washington Press supports the university’s research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the press also offers a broad range of trade books for general readers, often developed in partnership with museums, cultural organizations, and local indigenous communities.
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