Job opening detail :
Marketing Associate, Jessica Kingsley Publishers - Philadelphia, PA
posted: Sept. 3, 2019
Offered by:
Hachette Book Group
Full Time
Philadelphia, PA
Jessica Kingsley Publishers, an award-winning imprint of Hachette with a mission of social change, seeks a Marketing Associate to help drive growth of book and brand visibility through trade, library, school, and direct-to-consumer marketing. The ideal candidate has experience with marketing processes, including planning to implementation of direct mail, email, and social media campaigns; feeding back campaign results against sales performance; media relationship development; and working with authors and/or clients to maximize results; and is comfortable working in a small office with a dedicated team of publishing professionals. The Marketing Executive is responsible for multiple subject areas on our publishing list, including autism, education, and mental health. This position reports to the marketing manager in our Philadelphia office.

In addition, this position is responsible for the following:
-Executes marketing plans for all assigned categories in the US market, follows up on all marketing and publicity leads, and supports authors in promotion of author platform and book sales
-Conducts market research and analyzes market trends to ensure key audiences are aware of company’s books and brand
-Augments sales department activities with targeted marketing campaigns and/or initiatives
-Coordinates all media outreach and publicity for the company’s books and brand within the US
-Composes and posts promotional content on company social media accounts (i.e. reviews, author activities, awards and news)
-Works with and supports marketing executives in London office in organizing various projects, executing promotional campaigns, managing author relations, etc.
-Oversees trade publicity relationships with Publishers Weekly, Library Journal, School Library Journal, Booklist, and others
-Designs and executes our course adoption and higher ed book campaigns

One to three years of marketing experience, preferably in the book, library, and/or education marketplace, is ideal. Other requirements include completion of a four-year degree (or equivalent) and experience with databases and direct marketing CRMs. Exceptional written and verbal communication skills is a must. An understanding of design and experience with Creative Suite is ideal but not required. We welcome applications from people who share our values and have a commitment to creating positive social change.
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