Job opening detail :
Marketing Specialist
posted: Sept. 4, 2019
Offered by:
Church Pension Group
Full Time
New York, NY
The Marketing Specialist is responsible for assisting the Marketing Manager in developing and executing the product and channel marketing plans for Church Publishing Incorporated (CPI). They will also assist in developing and implementing CPI’s digital marketing and e-commerce strategy. Additional responsibilities include supporting authors in their promotional activities, and CPI’s events strategy. Incumbent may also work on select marketing projects, as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

· Assists in the development and execution of product and channel marketing plans to support all CPI products, authors, and customers.

· Implement multi-channel campaigns via email, social media, print and digital advertising, trade shows and events, publicity programs, direct mail, and other available outlets.

· Collaborate with Editorial, Production, and Sales teams, colleagues in the parent company, authors, and outside creative staff in the development and execution of product marketing plans.

· Manage, execute and optimize email campaigns.

· Develop budgets in consultation with the Marketing Manager, Sales Manager, and other colleagues.

· Responsible for select product line P&Ls.

· Primary advocate for and owner of select product lines.

· Participates in pricing, new product development, packaging (cover design), market research, and distribution decisions.

· Assist in trade show and event planning and logistics.

· Special projects, as necessary.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

o Relevant experience in developing and executing marketing plans in a book publishing environment.

o Experience marketing religious books and related products, a plus.

o Proven experience with social media platforms such as Facebook, Twitter, and Instagram; email marketing, and digital marketing strategies.

o Solid understanding of the creative process – working with designers, copywriters, publicists to conceive, develop and execute marketing programs.

o Solid understanding of publishing functions and routines.

o Highly organized with an ability to communicate effectively, efficiently, and meet deadlines.

o Excellent analytical skills.

o Book PR/publicity experience, a plus.

o Coordination, planning of trade shows and events, a plus.

o Ability to thrive in a rapidly evolving industry and environment. Agile, adept at adapting to change and dealing with unstructured opportunities and challenges.

o Nimble and flexible in juggling workload/responsibilities.

o Proficient in basic computer applications including Word, Excel, and PowerPoint. Knowledge of basic HTML and Adobe Acrobat a plus.


· Bachelor’s Degree, Humanities or Business majors preferred.

· 5+ years marketing experience in the book publishing industry. Experience marketing religious books and products such as church supplies, and faith formation resources a plus.

· 3+ years’ experience marketing products using social media, digital marketing, and other channels.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel to up to 3 trade shows and/or industry events per year for up to 5 days at a time.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Please understand that, as a general policy, CPG does not sponsor visas.

EOE: Minorities/Female/Disability/Vet/Sexual Orientation
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