Job opening detail :
Publicity Manager, Trade Books
posted: Aug. 5, 2019
Offered by:
VIZ Media
Health; Dental; 401K; Bonus; Flexible hours; Wellness Perks
Full Time
San Francisco, CA

This role acts as the publicity lead for VIZ Media’s trade book line, which publishes a diverse roster of titles including fiction, non-fiction, illustrated books, and graphic novels. Reporting to the Director of Public Relations, the successful candidate will develop, plan and implement publicity campaigns to maximize exposure for authors and their books and ensure designated objectives are met.


Close collaboration with the Editorial Director and Executive Editor to set priorities and strategize campaigns on both a per title and property/brand basis.
Manages media relations activities and campaigns, working in concert with key in-house teams as well as authors, licensing partners, agents, and booksellers.
Cultivates new media outlet relationships and manages ongoing connections with key members of the press. Expands the media contact database.
Identifies opportunities, generates stories and pitches and secures story placement with top national and regional TV, print, radio, and online media.
Executes and implements logistics and details for author appearances at multi-city book tours, trade shows, book festivals, junkets, and other events.
Crafts compelling and creative publicity materials (press releases, press kits, backgrounders, etc.).
Monitors, analyzes and communicates PR results for wider distribution internally and externally.
Manages interview requests and fulfills digital asset and review copy requests.
Manages the trade book PR budget.
In addition to these responsibilities, performs other activities as assigned and required.


Knowledge of the Publishing Industry is a MUST.
Proven track record of planning and executing successful public relations campaigns at both a local and national level.
Strong relationships with both local and national trade and consumer media outlets.
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
Excellent English verbal and written communication skills with the proven ability to write effective and creative media releases and other content.
Ability to adjust to shifting priorities, and rapid change.
Ability to communicate and interact professionally with culturally diverse clients, providers, and staff.
Ability to work effectively in a small organization with an emphasis on teamwork.
Must be proactive, detailed-oriented, well-organized and able to manage multiple projects at once.
Proficiency with computer usage, including email, Internet, and standard software.
Ability to work legally in the United States.
Ability to live in/commute to the San Francisco Bay Area.
MUST be able to travel as needed.


5-8 years of relevant business experience
Media relations experience REQUIRED
Prior experience with publishing REQUIRED
Prior experience managing and leading events STRONGLY PREFERRED
Equivalent of Bachelor's Degree from an accredited college or university (Communications, Journalism, Marketing, Public Relations or similar related degree) with a record that demonstrates suitable preparation for this position


This position has no supervisory responsibilities.


Approximately 90% of time spent on the job involves the use of a video display terminal; therefore, must be able to sit for extended periods and to utilize standard ergonomics practices. When not traveling for events, primarily works in an office environment, requiring the following activity: lifting and carrying materials weighing up to 35 pounds, kneeling, bending. Must be able to use standard office equipment such as copiers and faxes.


Requires periodic domestic airline travel to attend meetings and other events. Ability to carry small amounts of consumer material on business trips necessary. Onsite at events, lifting and carrying materials weighing up to 35 pounds, kneeling, and bending will be required.
About Our  
Founded in 1986, VIZ Media, LLC, a California Limited Liability Company (“VIZ Media”), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media is the leader in publishing and distribution of Japanese manga for English speaking audiences - primarily in North America, but expanding worldwide - and is a global licensor of Japanese manga and animation.

The company offers an integrated product line including the most popular manga and anime titles in a variety of formats (print and digital graphic novels, art and specialty books, subscription service to the digital archive of Shonen Jump manga chapters; Blu-ray, DVD, television and on-line streaming anime episodes), and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages.
Diana Leon
1355 Market St
Suite 200
Job #:
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