Job opening detail :
VP Creative Marketing Strategist, Advertising & Promotions
posted: July 10, 2019
Offered by:
Simon & Schuster
Duration:
Full Time
Location:
New York, NY
Requirements:
Simon & Schuster is looking for a Creative Marketing Services Executive to lead a team of designers, writers, media buyers and campaign managers to provide comprehensive advertising and promotion services to all divisions of the corporation.

The ideal candidate must have strong track record in crafting dynamic, creative campaigns that connect a broad range of books to large and engaged audience of readers. Specific responsibilities include:

- Collaborating with the corporate digital group and publishing divisional management teams to drive Direct-to-Consumer, integrated marketing strategies and tactics across channels and platforms.
- Apply data-driven marketing strategies to execute effective paid campaigns across web, email and social platforms.
- Manage execution of creative and effective print and broadcast campaigns.
- Participate in driving the vision, technology and infrastructure to support customer acquisition growth and consumer analytics expansion.
- Oversee team of creative copywriters, ensuring best in class metadata practices, monitoring and results
- Collaborate closely with our sales team and publishing groups, with our talented marketing specialists, and with international marketing teams across Simon & Schuster.
- Analyze efficacy of paid marketing efforts across the company and communicate current best practices as well as relevant market trend data to divisions.
- Direct media buying activities for all imprints, including negotiating with key venues and a thorough, up-to-date and ongoing knowledge of the media marketplace.
- Oversee design, production and cost management of all promotional materials.
- Direct design and production of all trade show exhibit displays.
- Participate in creation of corporate presentations including presentation materials.
About Our  
Company:
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Job #:
24529
<< Job Board
home  |  contact us  |  FAQ  |  site guide  |  help