Job opening detail :
Associate Director of Marketing
posted: Sept. 3, 2019
Offered by:
Health; Dental; 401K
Full Time
New York, NY
Harper, an imprint of HarperCollins Publishers is currently seeking an Associate Director of Marketing to run title-specific marketing campaigns and participate in strategy and management. The Harper hardcover imprint publishes a range of award-winning and bestselling books in the following genres: Literary Fiction, Smart Thrillers, Narrative Nonfiction (including Memoir and Politics), and Design.

•Conceive, develop and execute marketing campaigns, in close collaboration with authors, for 5-10 books per season.
•Communicate detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors. Present campaigns formally in key meetings.
•Advise authors on building and optimizing their social media presence and overall platform.
•Contribute to growth strategy for Harper social media accounts.
•Develop a variety of content for campaigns that includes, but is not limited to, sell-in materials for reps and accounts, social media copy and images, videos, infographics, and email copy for consumer facing promotions.
•Participate in the planning and preparation for all seasonal sales meetings.
•Coordinate marketing efforts with publicists on each campaign.
•Oversee budgets for assigned titles and help manage imprint marketing budget.
•Secure title specific as well as imprint-wide cross promotional partnerships with third party brands and companies.
•Engage in imprint branding efforts as needed.
•Identify opportunities for enhancing and improving Harper campaigns—new tools, platforms, partners, outlets, best practices, marketing trends, etc.
•Work closely with the HarperCollins sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more.
•Manage a member of the marketing team.

•Bachelor’s degree or equivalent work experience
•A minimum of 6 years of hands-on book marketing experience- with increasing levels of responsibility for title marketing and people management
•Experience creating compelling campaigns for both fiction and non-fiction titles
•Excellent leadership skills, project management, communication, budget management, organizational, prioritization and presentation skills a must
•Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
•A positive, can-do attitude plus possesses the ability to work well with different types of personalities
•Exceptional written and oral communications skills, high level of professionalism, attention to detail, and organization
•Demonstrated knowledge of digital publishing and book marketing landscape
•Demonstrated knowledge of social media and metadata best practices and how they apply to books as a marketing and sales tool
•MS Office Suite required, Adobe Creative Suite is a bonus
•Passion for the book publishing business

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

HarperCollins Publishers is an Equal Opportunity Employer.
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