Job opening detail :
Associate Director, Brand Marketing
posted: Apr. 15, 2019
Offered by:
Henry Holt & Company
Full Time
New York, NY
Position Description:

This position will help shape Henry Holt's brand marketing and promotion strategy. The candidate will be responsible for developing and implementing online and offline brand marketing campaigns, creating marketing content for distribution and coordinating title and author promotions.

Major Responsibilities:

• Marketing Plans and Campaigns: Develop and implement brand marketing campaigns for new and existing titles. Focus on identifying target audiences, taglines, "out-of-the-box ideas", and pre-pub through post timeline.
• Art direction: Work with the Art Department on creative direction of company's brand marketing for titles and authors.
• Social Media: Work on Holt's social networks including Goodreads, Twitter, Facebook, Instagram, among others
• Content Development: Work with marketing/publicity team on creation of articles, images, video, etc for distribution on Holt's channels as well as third party content partners

Required Skills / Knowledge:

• Project planning is critical; individual must have the capability to document, communicate and integrate results into specific action plans and manage project plans for implementing marketing campaigns
• Excellent interpersonal, written and verbal communication skills required; must be able to present results and action plans with professionalism, authority and credibility to all levels within the company, as well as externally to authors
• Initiative and desire to work successfully in a fast-paced, small team environment, self-directing day-to-day activities and prioritization; strong attention to detail, with an ability to follow up on items to ensure tight timelines and releases are met

Experience Needed:

• Experience in all aspects of developing and implementing branded marketing campaigns
• Experience with social media marketing (Facebook, Twitter, Goodreads, etc). Analytics including Facebook Business Manager as well as GA are a major plus
• Experience using Photoshop, InDesign or other page layout programs; Word Press coding a plus

Educational Background Required:

• Requires a bachelor’s degree; master’s degree in related field a plus
About Our  
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, Picador, St. Martin's Press and Tor Books. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer and Witsch, Rowohlt, and Droemer Knaur.

Macmillan Publishers is a division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer committed to reflecting a broad representation of differences --race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC
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