Job opening detail :
SVP/VP, Director of Marketing Strategy
posted: Nov. 26, 2018
Offered by:
Hachette Book Group
Duration:
Full Time
Location:
New York, NY
Requirements:
SVP/VP, Director of Marketing Strategy

The SVP/VP, Director of Marketing Strategy will lead Hachette Book Group’s direct to consumer (D2C) marketing strategies and tactics across channels and platforms, envisioning the technology and infrastructure necessary to support consumer acquisition growth and deepen Hachette’s understanding of the reading audience. They analyze the efficacy of marketing efforts across the company through the lenses of ROI, author and agent relations, and company reputation within the marketplace. The SVP/VP, Director of Marketing Strategy leads a team that works across 28 imprints to implement data-driven marketing strategies and to execute, effective campaigns, utilizing new technology across web, email, and social media (paid and organic), for a wide range of titles including blockbuster commercial fiction, prescriptive non-fiction, science fiction, Christian, romance, history, young adult, picture books and more.

The Marketing strategy team also champions effective online retail tactics, including metadata and copywriting strategies. A successful candidate will be an excellent strategist and brand builder with deep knowledge of digital media, analytics and marketing strategies and an agile communicator, able to build consensus and lead initiatives among the company’s Executive Management Board as well as among the individual publisher marketing teams and sales staff. They will set actionable and measurable marketing goals for the company, around audience development, growth, and retention as well as revenue generation across HBG’s web platforms. They will also drive innovation across the company while dissecting process and procedure to look for time and cost savings. Additional responsibilities include:

Oversight of HBG’s content management system, which includes the corporate and publisher sites, content verticals such as Novel Suspects, and select author sites. This includes working closely with IT teams to plan and implement upgrades, new feature releases, and SEO.
Creation of new content verticals and social channels geared directly at consumer acquisition and retention.
Oversight of Hachette’s email program, including technology decisions, consumer acquisition, and content strategy.
Monitor working relationship with Hachette’s media buying agency and advertising programs including print, social, digital, programmatic, search, television, OTT, and OOH tactics.
Champion use of data analytics to improve ROI on marketing spends.
Collaboration with international marketing teams across Hachette Livre.

Qualifications:

15+ years of professional experience in marketing, a significant track record in digital marketing, preferably with media experience. Strong interest in book publishing required.
Proven leader whose ability to build consensus has driven high-level organizational change.

Ability to contribute creative content and social/advertising ideas that build overall corporate D2C goals as well as augment author brand building strategies.
Strong communication skills, including public speaking and presentations.
Effective people person who can develop and manage a strong and ever-growing team.
Problem-solving skills to create company-wide solutions and then effectively implement change.
Must be highly organized and results driven, able to take ownership of situations to achieve goals.
Proven ability to deliver timely, accurate work product and demonstrate good follow up and follow through.
About Our  
Company:
Hachette Book Group (HBG) is a leading U.S. trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre. HBG publishes great books for readers of all ages, more than 1,800 new books annually, in all formats—print, ebook, and audiobook—including many New York Times bestsellers. HBG is a dynamic place to work, a fast-paced and fun environment where new ideas in publishing are actively explored and encouraged. HBG is headquartered in New York City, with offices in Boston, MA; Lebanon, IN; Nashville, TN; Boulder, CO; Philadelphia, PA; and Berkeley, CA. HBG also owns Hachette Book Group Canada, Inc., a marketing and publicity company based in Toronto, ON.
Special  
Instructions:
Job #:
22867
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