Job opening detail :
Marketing Director, Basic Books
posted: June 11, 2018
Offered by:
Hachette Book Group
Duration:
Full Time
Location:
New York, NY
Requirements:
SUMMARY:

The Marketing Director will orchestrate creative traditional and digital marketing initiatives for approximately new 60 hardcover titles per year; work with the Publicity Director to manage annual marketing budget; interface with Hachette sales team on both frontlist and backlist promotions; actively participate in the acquisitions process; mentor and lead the junior members of our marketing team; and create and oversee extensive backlist marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop and oversee title-by-title marketing campaigns for Basic Books
Develop and oversee academic marketing strategy
Supervise senior marketing manager and shared assistant
Edit and oversee process for in-house materials and fact sheets for sales meetings including Focus, Marketing/Planning, and Sales Conference
Oversee creation of two seasonal catalogs and two academic subject catalogs
Review and provide feedback on proposals in acquisitions meetings
Provide constructive feedback on book covers
Interact with sales on all promotions, including in-store and electronic price promotions
Work with special sales to develop organizational sales opportunities as well as author events
Oversee ONIX feed process and regular metadata updates
Oversee Basic website, including regular updates
Manage Basic’s presence at trade and regional shows and academic conferences
Develop strategic plan for ongoing marketing of Basic’s backlist, including reissues, metadata, AMS and instore promotions
Participate in inventory and first print decisions
Develop advertising plans and copy for relevant titles
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

Bachelor’s degree
Minimum 6 years of book marketing experience, ideally with expertise in backlist and academic marketing
Experience managing staff effectively
Strong background in digital marketing
Excellent communication skills (verbal and written)
Special  
Instructions:
Job #:
21688
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