Job opening detail :
Senior Manager, Brand Marketing
posted: Apr. 11, 2018
Offered by:
VIZ Media
Full Time
San Francisco, CA
The Senior Manager, Brand Marketing works closely with the Senior Director of Product Marketing in setting strategic direction for the company’s marketing planning for products under the designated umbrella of brands, including publishing, animation, and the digital weekly magazine. This position is responsible for building and leading multi-channel comprehensive marketing plans, including optimizing all marketing vehicles such as retail, email newsletters, social media, media buys (online & offline), and PR strategies. This position works systemically in improving the company’s market share and industry presence through measurable plans and tactics.


・Works with Sr. Director of Marketing and key P&L owners (Sales and Business Development) to develop, create, and execute comprehensive marketing plans for VIZ Media’s animation properties
・Partners with Publishing counterparts to create comprehensive calendars for the company’s key cross-category properties.
・Identify and evaluate opportunities in areas such as product catalog development for key properties and sales-driver programs for select retail partners
・Assesses issues and challenges in the current marketing business model (and its organizational capabilities) and recommends necessary changes for improvement
・Maintains clear & actionable results-driven goals for the Marketing team including quarterly and annual marketing planning calendars
・Provides regular reporting on a monthly, quarterly basis that provides campaign objectives, ROI, total revenue, and status on goals
・Translates marketing strategy into digestible, implementable and prioritized project plans
・Acts as focal point of on-going communication among cross-functional project teams, including, but not limited to: Sales & Retail Development, Production, Business Development, Engineering, and outside vendors
・Conducts regular audits of ongoing Marketing Campaigns, including customer behavior analyses, and incorporates the results into the improvement of all marketing campaigns and reports findings to the business leadership

In addition to these responsibilities, performs other activities as assigned


・Strong presentation and communication skills; comfortable presenting research findings to large groups
・Ability to provide insight and formulate strategies
・Ability to conduct complex financial and business analysis
・Solid research, analytical, critical thinking, and problem-solving skills
・Proficiency with computer usage, including email, Internet, and standard software
・Ability to speak, read, and write effectively in English
・Ability to pay strong attention to detail
・Ability to prioritize and balance multiple projects simultaneously
・Ability to manage time effectively and meet deadlines
・Ability to communicate and interact professionally with culturally diverse clients, providers, and staff
・Ability to work effectively in a small organization with an emphasis on teamwork
・Ability to work legally in the United States
・Ability to live in/commute to the San Francisco Bay Area
・MUST be able to travel as needed


・10+ years of experience in Marketing with an understanding of the consumer goods marketplace
・Home video marketplace experience a PLUS
・Previous experience building, executing, and reporting on comprehensive multi-channel marketing plans a MUST
・Previous experience managing a multi-million dollar budget a MUST
・Experience working with entertainment companies in a similar capacity a MUST.
・Equivalent of Bachelor's Degree from an accredited college or university, or equivalent, with a record that demonstrates suitable preparation for this position; MBA preferred


This position supervises designated members of the Marketing team, and may give guidance to the work of interns and freelancers.


Approximately 90% of time spent on the job involves use of a video display terminal; therefore, must be able to sit for extended periods and to utilize standard ergonomics practices. Primarily works in an office environment, requiring the following activity: lifting and carrying materials weighing up to 15 pounds, kneeling, bending. Must be able to use standard office equipment such as copiers and faxes. Must be able to travel occasionally as needed.

As part of a multi-media entertainment company, employees may be subjected to work-related images including content such as: sexually explicit images, nudity, and graphic violence. Employees should be willing to work with this type of content. The company does not condone the viewing of this content where not work-related.


Employees must adhere to all applicable company policies and procedures. Regular and predictable attendance is required. Willingness and ability to work non-standard business hours, such as nights and weekends, on an as-needed basis is required. Employees must be able to cope effectively with deadlines and multiple demands.
About Our  
VIZ Media has been bringing the finest in manga, anime, and global entertainment to English-speaking fans across the world for over thirty years.

From classic series like Dragon Ball, Pokémon, and Naruto to current hits like Sailor Moon, One-Punch Man, and Tokyo Ghoul, we continue to offer the best in action, romance, fantasy, and adventure stories for fans of all ages.

Our critically acclaimed manga, graphic novels, and books have won Eisner, YALSA, and Hugo awards and are available in both print and digital editions. We also digitally publish Weekly Shonen Jump, the most popular manga magazine in the world.

Our premier catalog of anime titles can be seen weekly on TV and is available via streaming and digital download, as well as in collectible Blu-ray and DVD sets at major retailers.
San Francisco, CA 94103
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