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VP of Marketing  
  posted: Nov. 10, 2017
 Offered by: 
HarperCollins Christian Publishing
 Duration: 
Full Time
 Location: 
Nashville, TN
 Requirements: 
The VP of Marketing oversees all marketing and publicity efforts for the W Publishing Group, which prides itself on strong author relationships, award-winning content, and a cohesive team environment. W Publishing’s successes include current New York Times bestsellers Capital Gaines by Chip Gaines as well as past mega-sellers The Magnolia Story, Heaven is For Real, and Same Kind of Different as Me.

Our ideal candidate is a marketing innovator who is experienced in strategic planning, has impeccable business instincts, and possesses strong leadership skills and the desire to manage and grow a top-notch team. The VP of marketing works closely with the publisher and associate publisher to shape both short and long-term market strategy for the imprint. Day-to-day responsibilities include management of a team of marketing and publicity professionals, including Marketing and PR Directors, plan creation and execution for 25-30 frontlist titles a year, and shared leadership of the publishing and business process. We work in a dynamic and highly collaborative environment, and the VP of marketing will interact daily with authors and agents and collaborate closely with the W Publishing editorial and sales teams. An extensive background in strategic planning and brand management is a must.

Essential Responsibilities:
•Foster an environment of creativity, passion, and innovation through extensive market knowledge and strategic planning skills.
•Collaborate with sales leaders and with retailers to create highly customized marketing strategies that optimize individual title performance and build author brands over the long term.
•Partner effectively and communicate persuasively with authors, author teams, agents, and brand partners.
•Engage in executive planning with other senior leaders to best position W Publishing and HCCP for future success.
•Build and extend marketing platform assets (list-building, brand partnerships, consumer research).
•Create and manage master marketing budget and allocation of funds for individual projects.
•Function as a player in the effort to meet or exceed annual revenue for both imprint and HarperCollins corporately.
•Leads a world-class marketing and publicity team and successfully mentors individual team members to optimal success.

Education: A minimum of a Bachelor’s degree in Marketing, Publicity, or related field is required. Master’s degree preferred.
Industry Knowledge: Extensive experience (7-10+ years) in multiple phases of marketing and publicity, including promotion, merchandising, packaging, and master strategy in a creative industry. Expertise in brand management and strategic planning essential.
Work Experience:
Minimum. 7 years in publishing with 2 or more years in a leadership role preferred.
 About Our  
Company: 
The world’s leading Christian publisher, HarperCollins Christian Publishing Inc., comprises both Thomas Nelson and Zondervan publishing groups in addition to Olive Tree Bible Software. The Company produces bestselling Bibles, inspirational books, academic resources, curriculum, audio and digital content for the Christian market space. Also home to BibleGateway.com, the world’s largest Christian website, and FaithGateway.com, an online community dedicated to helping people grow in their faith. HarperCollins Christian Publishing is headquartered in Nashville, TN with additional offices in the U.S., Mexico and Brazil. For more information visit www.HarperCollinsChristian.com
 Special  
Instructions: 
To apply please visit: https://careers-harpercollins.icims.com/jobs/2434/vp-of-marketing/job
Job #  20221
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