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Job opening detail
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Communications (Marketing & Publicity) Manager  
  posted: May 17, 2017
 Offered by: 
Kensington
 Benefits: 
Health, Dental, 401K
 Duration: 
Full Time
 Location: 
New York, NY
 Requirements: 
The Communications Manager (Marketing & Publicity) will lead the communications, promotion/marketing, author support and PR activities for approximately 15 new romance and mystery releases each month across both print and digital formats. Reporting to the Communications Director, candidate will develop strategies for promoting their assigned titles through both earned and paid exposure, as well as growing the overall Kensington brand within their genres.
Candidate should have a Bachelor’s Degree or at least four years of experience in the communications/public relations/marketing field.

RESPONSIBILITIES:

• Create, develop and implement effective publicity strategies and marketing campaigns for all assigned titles.
• Provide author support as needed and work with authors to create cohesive promotion strategies between the authors and the imprint.
• Write copy and create press releases, pitch letters and promotional materials.
• Build promotional strategies within budgetary restrictions.
• Maintain records; monitor, track, circulate and analyze relevant media coverage and marketing strategies.
• Pitch and arrange interviews, events, blog tours, partnership opportunities, reviews and other PR initiatives.
• Work closely with the rest of the communications team to plan conventions (RT, RWA, Bouchercon, etc)
• Work with Social Media Specialist on plan brainstorming and coordination on major platforms (Facebook, Twitter, Tumblr, Goodreads, Pinterest, Instagram)
• Work with authors to obtain exclusive content for use in promotions online, both via Kensington’s platforms as well as other areas, including blog tours.
• Collaborate with internal and external partners to leverage and develop marketing campaigns and identify new opportunities to grow sales of Kensington’s titles.
QUALIFICATIONS:

• Strong interest in and/or experience working with those who write, read and talk about eBooks.
• Administrative and organizational skills
• Desire and ability to support authors and help to develop their careers
• Excellent project management, analytical, creative and writing skills required
• Ability to communicate effectively at all levels of the organization (internally and externally)
• Ability to take initiative on assigned projects/tasks and work with minimal supervision
• Understanding of digital and print media. Experience answering media inquiries as well as preparing and actively pitching media/press materials is a plus.
• Excellent written and verbal communication skills, particularly in dealing with the media in a polished, professional manner.
• High level of familiarity with Microsoft Office, particularly Outlook, Word, and Excel
• Familiarity with Adobe Suite
 About Our  
Company: 
ABOUT KENSINGTON PUBLISHING:

Founded in 1974, Kensington Publishing Corp. is located in New York City and is known as “America’s Independent Publisher.” It remains a multi-generational family business, with Steven Zacharius succeeding his father as President and CEO, and Adam Zacharius as General Manager. As the foremost independent commercial publishing house in the United States providing hardcover, trade paperback, mass market, and digital releases, Kensington publishes the books that America wants to read.

The house of New York Times bestselling authors, including Fern Michaels, Lisa Jackson, Joanne Fluke, William W. Johnstone, and many others, Kensington publishes over 500 fiction and non-fiction titles each year. Its diverse imprints include Zebra, Pinnacle, Dafina, and Lyrical Press which are well known for providing readers with a range of popular genres such as romance, women’s fiction, African American, young adult and nonfiction, as well as true-crime, western, and mystery titles. Visit us at kensingtonbooks.com.
 Contact: 
Vida Engstrand
 E-mail: 
 Fax: 
212.935.0699
 Special  
Instructions: 
Please send a cover letter with your resume, no phone calls.
Job #  18445
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