Publishers Marketplace (owned by Cader Company Inc., "PM") is committed
describe to you our practices regarding the Personal Data (as defined
below) we collect from users of our website, located at
publishersmarketplace.com (the "Site") and the data and other
materials that are made available or enabled via the Site and through our
newsletters – including, but not limited to: Publishers Lunch;
Publishers Lunch Deluxe; Today's Deals; Lunch Weekly; and Authors Lunch
(the "PM Materials") (collectively, the "PM Site").
Questions; Contacting Us; Reporting Violations.
If you have any questions or concerns or complaints about our
want to report any security violations to us, please contact us at the
following address or phone number:
Cader Company Inc.
2 Park Place, #4
Bronxville, NY 10708
A Note About Children. We do not intentionally
gather Personal Data from visitors in the US who are under the age of
13. If a child under 13 submits Personal Data to PM and we learn that the
Personal Data is the information of a child under 13, we will attempt to
delete the information as soon as possible. If you believe that we might
have any Personal Data from a child under 13, please contact us at
This is a United States-based site.
PM is a United States-based site, designed for use by customers in the
United States, and operates under US law.
Types of Data We Collect. "Personal Data" means
data that allows someone to identify or contact you, including, for
example, your name, address, telephone number, e-mail address, as well as
any other non-public information about you that is associated with or
linked to any of the foregoing data. "Anonymous Data" means data
that is not associated with or linked to your Personal Data; Anonymous
Data does not, by itself, permit the identification of individual persons.
We collect Personal Data and Anonymous Data, as described below.
- Information You Provide to Us.
- We may collect Personal Data from you, such as your first and last
name, e-mail, mailing address, and phone number.
- If you post a job or advertisement, submit a deal report, submit
to our Newsbox, send us a news release, or other provide us information
for posting or potential news coverage, we will collect your name and
e-mail address, as well as any other content included in the form, in
order to send you a reply.
- We may also collect Personal Data at other points in the PM Site
that states that Personal Data is being collected.
- Information Collected via Technology.
- Information Collected by Our Servers.
To make our Site more useful to you, our servers (which may
be hosted by a third party service provider) collect information from
you, including your browser type, operating system, Internet Protocol ("IP")
address (a number that is automatically assigned to your computer when
you use the Internet, which may vary from session to session), domain
name, and/or a date/time stamp for your visit.
- Log Files. As is true of most websites,
we gather certain information automatically and store it in log files.
This information includes IP addresses, browser type, Internet service
provider ("ISP"), referring/exit pages, operating system,
date/time stamp, and clickstream data. We use this information to
analyze trends, administer the Site, and track users' movements around the Site.
- Cookies. Like many online services, we
only, to recognize your login credentials and control systems
are not logged in, except for people who purchase a Quick Pass. We may
use both session Cookies (which expire once you close your web browser)
and persistent Cookies (which stay on your computer until you
delete them). Our Site uses the following types of cookies:
|Type of cookie
Cookies necessary for essential purposes
These cookies are essential to provide you with services available
through our site and to use some of its features.
These cookies are used to collect information about how visitors use our site.
The information gathered does not identify any individual visitor and is
aggregated. It includes the number of visitors to our site, the sites that
referred them to our site and the pages that they visited on our site.
We use this information to help operate our site more efficiently, to gather
broad demographic information and to monitor the level of activity on our site.
These cookies collect information about how visitors use the site, so
that we can analyze traffic and understand how our site is performing,
including Google Analytics, on which see more below.
These cookies allow our site to remember choices you make and provide
enhanced, more personal features. They cannot track your browsing activity on
Social Media Cookies
These cookies are used when you share information using a social media
sharing button or "like" button on our sites or you link your account or
engage with our content on or through a social networking site such as
Facebook, Twitter or Google+. The social network will record that you have
done this. This information may be linked to targeting/ advertising
Pixel Tags. We may use "Pixel Tags" (also
referred to as clear Gifs, Web beacons, or Web bugs) in our newsletters.
Pixel Tags allow us to send e-mail messages in a format users can read,
and they tell us whether e-mails have been opened to ensure that we are
sending only to active, interested users. We may use this information to
reduce or eliminate messages sent to a user.
Our newsletters will track how often your email is opened, and the
links within the emails that you click on. We use this information to
understand what stories are of interest to readers; to report
anonymized/aggregate statistics to advertisers; and to ensure that email
Collection of Data by Advertisers. We do not use third parties to serve ads on the Site or collect
personally identifiable information about your online activities over
time and across different websites. Any ads run on the site or in our
newsletters are placed by use, and we only collect and share aggregate,
anonymized data with advertisers.
Google Analytics. We use Google Analytics to
help analyze how users use our Site. Google Analytics collects only
the IP address assigned to you on the date you visit the Site, rather
than your name or other personally identifying information. We do not
combine the information generated through the use of Google Analytics
with any Personal Data. Although Google Analytics plants a persistent
Cookie on your web browser to identify you as a unique user the next
time you visit the Site, the Cookie cannot be used by anyone but Google.
Google's ability to use and share information collected by Google
Analytics about your visits to our Site is restricted by the Google
use of Google Analytics relating to your use of our site by downloading
and installing the browser plugin available via this link:
Use of Your Personal Data
- General Use. In general, Personal Data you
submit to us is used to respond to requests that you make and service
your account and membership. We use your Personal Data in the following
- to provide improved administration of the PM Site;
- to improve the quality of experience when you interact with the PM Site;
- to send you follow-up communications when you contact us via e-mail
or submit material to use
- to send you administrative e-mail notifications, including bills
and receipts, and notices about site updates or changes
- Creation of Anonymous Data. We may create Anonymous Data
records from Personal Data by excluding information (such as your name)
that makes the data personally identifiable to you. We use this Anonymous
Data to analyze request and usage patterns so that we may enhance the
content of, and improve navigation on, the Site. We reserve the right to
use Anonymous Data for any purpose and disclose Anonymous Data to third
parties in our sole discretion.
- Disclosure of Your Personal Data.
We disclose your Personal Data as described below and as described elsewhere
- Third Party Service Providers. We may share
your Personal Data with third party service providers to provide you with
the PM newsletters, to use our Discuss forum, and to process billings.
These third party service providers are required not to use your Personal
Data other than to provide the services requested by PM.
- Corporate Use. Occasionally, a corporate
subscriber to PM will ask us for information about employees who are
already members; we may disclose your name and your dates to service to
your employer for this purpose only, but will not disclose anything else
about your account or your usage. We may also share some or all of your
Personal Data in connection with or during negotiation of any merger,
financing, acquisition or dissolution transaction or proceeding involving
sale, transfer, divestiture, or disclosure of all or a portion of our
business or assets. In the event of an insolvency, bankruptcy, or
receivership, Personal Data may also be transferred as a business asset.
If another company acquires our company, business, or assets, that
company will possess the Personal Data collected by us and will assume
the rights and obligations regarding your Personal Data as described in
- Other Disclosures. Regardless of any choices you
make regarding your Personal Data (as described in Section 8 below), PM
may disclose Personal Data if it believes in good faith that such
disclosure is necessary (a) in connection with any legal investigation;
(b) to comply with relevant laws or to respond to subpoenas or warrants
served on PM; (c) to protect or defend the rights or property of PM;
and/or (d) to investigate or assist in preventing any violation or
Third Party Websites. The PM Site may contain
links to third party websites. When you click on a link to any other
website or location, you will leave our Site and go to another site, and
another entity may collect Personal Data or Anonymous Data from you. We
have no control over, do not review, and cannot be responsible for, these
outside websites or their content. Please be aware that the terms of this
any collection of your Personal Data after you click on links to such
outside websites. We encourage you to read the privacy policies of every
website you visit. The links to third party websites or locations are for
your convenience and do not signify our endorsement of such third parties
or their products, content or websites.
Your Choices Regarding Information.
You have several choices regarding the use of information on the Site:
- Email Communications. When you receive newsletters
from us, you may indicate a preference to stop receiving further newsletters
from us and you will have the opportunity to "opt-out" by following the
unsubscribe instructions provided in the e-mail you receive or by
contacting us directly (please see contact information above).
- Changing or Deleting Your Personal Data. Personal Data will be
retained for such period as may be required
period as may be required by law. When you cancel a PM account, we delete
all of your functioning account data from the PM system, except for your
dates of service, when and how you cancelled, and the first two and last
four digits on your card or a card token to research billing questions. You
may request deletion of your Personal Data by us, and we will use
commercially reasonable efforts to honor your request, but please note
that we may be required by law to keep such information and not delete it
(or to keep this information for a certain time, in which case we will
comply with your deletion request only after we have fulfilled such
requirements). When we delete any information, it will be deleted from
the active database, but may remain in our archives.)