|
Description:
|
|
For 40 years, Univision (originally known as SIN for Spanish International Network) has continued to be a pioneer in the broadcast industry, dedicated to serving Hispanic America. In 1970, Univision (SIN) became the first U.S. network to cover World Cup Soccer live. Six years later, Univision (SIN) became the first U.S. broadcast network to link its affiliates via satellite. In 1981, Univision (SIN) was the first company in the U.S. authorized to receive programming from a foreign country via satellite.
In 1986 the SIN network was sold to a partnership of Hallmark Cards and Televisa and the network's name was officially changed to Univision on January 1, 1987. Then in 1992, A. Jerrold Perenchio, Televisa and Venevision formed a partnership to acquire Univision from Hallmark Inc., bringing together extensive broadcasting, programming and production experience. This alliance has succeeded in making Univision not only the largest Spanish-language network in the U.S., but also the fifth largest network overall.
Univision, being the nation's largest Spanish television network, recently beat the major English networks in the most recent ratings in many time frames. This is attributed to the fact that there are now more than 45 million Americans of Hispanic descent which has allowed Univision to grow in such rapid proportions. Univision has become a second home to millions of Hispanics who can view programs and news in Spanish and feel a sense of pride in their culture and traditions while doing so.
Univision: America 's Largest Spanish Television Network, Home Away from Home, written by Ruben Soto,is a personal, intimate story of how Univision affected the Cuban-American's author's life, as well as other Latinos in the U.S. The book offers an in-depth look at Univision's history, the author's personal memories, memories of the network's shows and celebrities; an analysis of how Univision changed the image of Hispanics; how it allowed many to gain fame and fortune; and other important themes that illustrate the value of Univision in American and Spanish cultures. Above all, this book is a special tribute to this network that has meant so much to the author and millions of other fans across the nation and other Latin American countries.
Ruben Soto is a former television anchor/reporter for KGNS-TV, the NBC affiliate in Laredo, TX. From 2001-2002, he anchored the Spanish newscast and was a reporter for the English Language newscast. Most recently, in the spring of 2008, he completed an international television journalism certificate program at the University of Miami , where all of his professors either work at or previously worked at Univision. He is also the founder of two writers groups: The Society of Latino and Hispanic Writers of San Antonio, Texas and the Miami Writers Association. He is a former member of the Organization of American Historians since he is an Univision and Spanish television historian, having witnessed the network's evolution from the original SIN (Spanish International Network) to the eventual name change in 1987, and to its current success against the major English networks. He currently resides in San Antonio , Texas where he is pursuing his career in writing and television.
|