http://www.publishersmarketplace.com/members/pzmiller/ Combining traditional marketing principles with the power of Internet marketing strategies to promote your business more effectively. en-us 2009-10-21T06:03:08+00:00 Publishers Marketplace Phyllis Zimbler Miller hourly 1 2000-01-01T12:00:00+00:00 http://www.publishersmarketplace.com/images/PM_rssimg.gif http://www.publishersmarketplace.com/ http://www.publishersmarketplace.com/members/pzmiller/index.html#20091021020215 The answer to this question depends on a number of variables, including: • Is this your first book? • Do you already have an online reputation? • Are you a renown newspaper journalist who is about to write a first novel? • Numerous other variables, such as do you have a famous last name, which Mary Higgins Clark’s daughter had when she started writing mystery novels? If we can’t pinpoint an exact right time that applies to everyone, are there general guidelines that can help all ... Phyllis Zimbler Miller 2009-10-21T06:02:15+00:00 http://www.publishersmarketplace.com/members/pzmiller/index.html#20090715152549 Internet marketing tools can cover many different aspects of the Internet. And choosing which areas to start learning about can be an overwhelming task in itself. Let’s simplify this process by planning a “learning” agenda: • Social media platforms such as Twitter, Facebook and LinkedIn can be good places to start because, once understood, these do not need that many hours a week for effective Internet marketing. Twitter appears to be the simplest with its 140-character tweet ... Phyllis Zimbler Miller 2009-07-15T19:25:49+00:00 http://www.publishersmarketplace.com/members/pzmiller/index.html#20090707165046 If you think uploading videos to YouTube and other video-sharing sites isn’t an effective internet marketing strategy, think again. It appears that people seem to have an endless appetite for watching short videos of some of the silliest things imaginable. Of course, as book marketer John Kremer discusses in his 10 million eyeballs marketing course, funny videos are much more likely to go viral. Still, serious videos also get eyeballs (just not as many). And whether you have a small ... Phyllis Zimbler Miller 2009-07-07T20:50:46+00:00 http://www.publishersmarketplace.com/members/pzmiller/index.html#20090707164613 A good friend said to me: “Why would anyone be on Twitter?” Mind you, he’s never been on Twitter and he doesn’t know a thing about it. But he’s a successful lawyer and thinks he knows what’s what. In reply, I’ve decided to come up with a list of answers for when someone asks you this question: 1. Getting news updates before the news media 2. Asking technical software/hardware questions and getting answers 3. Asking for referrals for a plumber in your hometown area 4. Getting book ... Phyllis Zimbler Miller 2009-07-07T20:46:13+00:00 http://www.publishersmarketplace.com/members/pzmiller/index.html#20090623220245 Books have always been judged by their covers. In a bookstore you look at the cover first, then turn over the book to read the back cover. Or maybe you next read the inside front and back flap covers of a hardcover book. Now, though, many of us judge a book by first seeing it on the Internet — even if we ultimately buy the book in a bookstore using a 30% off coupon. And on the Internet, especially on Amazon, the book cover is a tiny thing. And, yes, many books on Amazon have the LOOK ... Phyllis Zimbler Miller 2009-06-24T02:02:45+00:00 http://www.publishersmarketplace.com/members/pzmiller/index.html#20090702200355 Getting started on social media can often be deceptively simple – What’s the big deal? You sign up. – or intimidating – Why am I being asked for my date of birth? – or overwhelming – How do I find people to friend or follow? The truth is that this is a world of official and unofficial rules. It is easier if you start out knowing what’s what, and this is probably especially important if you’re more of an introvert. Let’s imagine you already use email, search for information on Google, and ... Phyllis Zimbler Miller 2009-07-03T00:03:55+00:00 http://www.publishersmarketplace.com/members/pzmiller/index.html#20090623215929 Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize. Let me show you what I mean: We’ll start with a nonfiction book we’ll call 15 WAYS TO START AN ONLINE BUSINESS. And we’ll agree that: • The book has been published (whether from a traditional publisher or self-published doesn’t matter). • Each of the 15 ways has an individual chapter. • You have a website for your book. Now you take those 15 chapters – and you plan and record a ... Phyllis Zimbler Miller 2009-06-24T01:59:29+00:00