http://www.publishersmarketplace.com/members/frishmanr/ "It is your attitude, not your aptitude, that determines your altitude" en-us 2009-06-28T13:40:11+00:00 Publishers Marketplace Rick Frishman hourly 1 2000-01-01T12:00:00+00:00 http://www.publishersmarketplace.com/images/PM_rssimg.gif http://www.publishersmarketplace.com/ http://www.publishersmarketplace.com/members/frishmanr/index.html#20090628093959 In every luncheon we have ever attended, the media always had one thing to say, "Know who we are and what we are covering!" Make life easier for yourself and visit http://newslink.org/broad.html. This great resource is easy to navigate and easy on the eyes. It contains links to tons of media websites. So whether you need to discover what the Washington Post or KEYE-TV in Austin, TX are covering you can do it all from this one site. Focusing on smaller books, http://mostlyfiction.com is a ... Rick Frishman 2009-06-28T13:39:59+00:00 http://www.publishersmarketplace.com/members/frishmanr/index.html#20090615100714 Here is a great tip when you are doing an interview on TV or radio. You want to teach the audience. You want them to fall in love with you - and yes you want them to buy your book. When you are asked a question answer it in three ways Problem Example of the problem (that the audience will relate to) Solution This formula will save you over and over again. Make them know that they have a problem - and YOU have the solutions to their problems. Remember Prof Harold Hill in the Music Man?" ... Rick Frishman 2009-06-15T14:07:14+00:00 http://www.publishersmarketplace.com/members/frishmanr/index.html#20090531214736 Cultivating relationships with the media is crucial to the success of a publicity campaign. In order to get optimum publicity, you need to become a media resource. The fact is the media is interested only in what you can do for them or their audience so you need to frame your presentations to show the media how your story can satisfy their goals. Always be a professional. If the media doesn't respond to or return your call, understand it's not personal. Remember there are thousands of ... Rick Frishman 2009-06-01T01:47:36+00:00 http://www.publishersmarketplace.com/members/frishmanr/index.html#20090512101811 Lets talk TV. The best place is News shows at 6:00 and also at noon. But 6:00 am right before the Today Show and GMA have slots for you to get on. They are short- but they are golden. They want you to go on and talk about what is in the news today. A great 3 to 5 minute segment that you can put on your site. And here is the good news---often there are 3 or 4 you can get on in every market. NBC, ABC, CBS, FOX, and don't forget cable. Call the producer when he/she gets off the air- lets say ... Rick Frishman 2009-05-12T14:18:11+00:00 http://www.publishersmarketplace.com/members/frishmanr/index.html#20090506214916 How to Hire a PR Firm May 6th, 2009 Interviewing and Hiring PR firms - Part 2 **** Interview Checklist Personally interview every firm or consultant that you are considering. At the least, ask them the following questions: How long have you been in business? How many books do you publicize each year? What kinds of books are your specialty? Which do you do best? Which don’t you handle well? What is your plan for my campaign? What is the timeline for my campaign? What fees would you charge ... Rick Frishman 2009-05-07T01:49:16+00:00 http://www.publishersmarketplace.com/members/frishmanr/index.html#20090423210956 http://www.successsystemsnow.com/newsletter/email04032009.html This is a fabulous article on publishing Pass on to your authors Rick Frishman 2009-04-24T01:09:56+00:00 http://www.publishersmarketplace.com/members/frishmanr/index.html#20090417224124 I am now a publisher and people contact me about 50 times a week about publishing their book. Literary agents get over 100 query letters a week. You know what - we hate it if you haven’t done research on our company. Before you write a literary agent- check out their site. Know what kind of authors they handle. Know everything about the agent- where they went to school, have they written any books- who their wife or husband is! Do your research. I hate it when someone sends me a novel- I ... Rick Frishman 2009-04-18T02:41:24+00:00