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This site is a service of Publishers Lunch, the e-mail newsletter known as "publishing's essential daily read." Join the thousands of people who read Lunch every day.
publicity/marketing, consultant :
Penny Sansevieri
Author Marketing Experts, Inc.
P.O. Box 421156, San Diego, CA 92142
858-560-1231 (fax)
866-713-2318 (mobile)

Penny C. Sansevieri, CEO and founder of Author Marketing Experts Inc. as well as Adjunct Instructor NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed many innovative Social Media/Internet book-marketing campaigns. She is the author of ten books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”

AME has helped create 11 bestsellers! AME was the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networks, blogs, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.

AME has developed and implemented countless marketing and publicity strategies and has worked on numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC…and many others.

To learn more about Penny’s books or her promotional services, visit

years experience: 15
General fiction, Mystery, Romance, Suspense/thriller, Fantasy/science fiction, Juvenile fiction, Reference, Biography, Computers/technology, Business/investing/finance, History, Religious, Mind/body/spirit, Health, Travel, Lifestyle, Cookbooks, Children's books, Sports, African-American, Science
“Penny, you are the woman, thanks for showing me the way with APE. I appreciate your help and guidance promoting it!” -Guy Kawasaki, Bestselling Author, APE: Author, Publisher, Entrepreneur

"Penny Sansevieri is the Queen of book marketing. That's for sure. In working to promote my past books, her services were indispensable, allowing me to broaden my platform in social media and in traditional book publicity, the net result being more book sales and an expanded fan base.Just pick up any one her nine books and you'll be blown away by the breadth of her knowledge about every aspect of the book business. Whether it's Internet publicity, a blog tour, print-on-demand, media pitching, or booking speaking events, she can do it all, and faster than anyone else I know. Not least important, Penny is entirely focused, giving each client her full focus. Her warmth and contacts combined make her the ideal partner for any book enterprise." - Bestselling Author Glenn Plaskin

"I wanted you to be one of the first to know that my bookYour Spacious Self got picked up by Hierophant Publishing – a division of Hampton Roads – and is due to come out on November 1st!! Hampton Roads has published a number of all-time bestsellers including Conversations with God. I'm super excited!! You and your staff at Author Marketing Experts were instrumental in giving my self-published "baby" some visibility and traction. Your suggested overhauls to my website, social networking, SEO and blogging guidelines (which I followed by posting twice a week for three years straight) was pure gold for honing my message and growing my platform. Though it has taken five years, I am one of those success stories that you write about. So thank you!"
-Stephanie Bennett Vogt, Author of Your Spacious Self

"...the team at Author Marketing Experts believe in my work and it shows with their extraordinary effort to promote it. I couldn't have received better exposure without my name being Dan Brown and my book being titled The Da Vinci Code."
—Eric Penz, author of Cryptid; The lost legacy of Lewis and Clark

"If you want to be on the cutting edge of social media marketing strategies, Penny Sansevieri, founder and CEO of AME, shares her insider secrets and strategies to rocket your book to online success!"
- Marci Shimoff, NY Times Bestselling Author of Happy for No Reason

"Not only did the AME team take care of the dizzying array of social media placements I was too swamped to handle myself, they set things up so that after my campaign was finished, I could easily keep up the good work.

The AME team delivered a solid book launch for Fallen Angel and set up what has turned out to be an easily sustainable marketing program. Thanks to the groundwork they laid, my book continues to sell at a steady rate, over a year later.

It was always a pleasure to work with the AME team. They were warm – but professional – and quickly responded to my questions and occasional moments of panic. I especially appreciated their creative thinking when it came to figuring out how to launch an ebook while working within the traditionalist culture at my publisher. They went to bat for me with the publicity department, suggesting new ways to do promotions, using the channels my publisher preferred.

I learned a lot about how to use social media for book promotion by working with AME – watching how the pros do it was a million times more useful than reading reams of advice from people who don’t have the results to back it up. I saw first-hand what worked for my book, and learned how to keep the momentum going." - Jonelle Patrick, author of Fallen Angel

Guy Kawasaki
Gary K. Wolf
Jules Bass
Rosie Thomas
Annette Ramke & Kendall Scott
Byron Pitts
Mark Grisham
Marci Shimoff
Charlie Mac
Christina George
The Publicist & Shelf Life
Why Love Succeeds or Fails
To Sleep...Perchance to Die
Almost Perfect
'Twas the Night Before Christmas
The Stranger Beside Me
Whiny Whiny Rhino
How to Sell Your Books by the Truckload on
Who Wacked Roger Rabbit?
Kicking Cancer in the Kitchen
The Kashmir Shawl
Legends Lost
Happy for No Reason
The Facebook Diet
If I'm So Wonderful, Why Am I Still Single?
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The Publicist
Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing.
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