http://www.publishersmarketplace.com/members/bookcandystudios/ A Publishers Marketplace Weblog en-us 2010-03-11T01:22:47+00:00 Publishers Marketplace Sandra Rea hourly 1 2000-01-01T12:00:00+00:00 http://www.publishersmarketplace.com/images/PM_rssimg.gif http://www.publishersmarketplace.com/ http://www.publishersmarketplace.com/members/bookcandystudios/index.html#20090808172141 Ever feel like a nobody because you're not on the New York Times Best Seller quite yet and your print runs are below 30,000? Take a deep breath. I have an announcement that just might surprise you. You may not be "famous," but in your readers' eyes YOU ARE A CELEBRITY! Stop belly aching that "you haven't made it big." Do you know how many people in the world would give their two front teeth to have readers who want to know about them? Do you know how wonderful it is that you wrote a ... Sandra Rea 2009-08-08T21:21:41+00:00 http://www.publishersmarketplace.com/members/bookcandystudios/index.html#20090808171655 With all the recent media attention on the pending Healthcare Bill and whether our elected representatives are actually "reading the bill" before signing it into law, I thought I'd take a moment to emphasize the importance of reading (and understanding) all the paperwork we as authors must contend with in our daily lives. As you know, earning a living in today's publishing arena is vastly different and greatly more complicated than the world our predecessors faced just 20 short years ... Sandra Rea 2009-08-08T21:16:55+00:00 http://www.publishersmarketplace.com/members/bookcandystudios/index.html#20090808171416 Luck Be Our Lady! How much does luck contribute to an author's success? When I think about luck and writing, one of the first word sets that comes to mind is Harry Potter. That is far more than a story of success for a down-and-out writer who was on social services sitting in a coffee shop every day with her infant at her feet writing her book. An ex-school teacher who was writing for no one but herself. That is truly a story of phenomenal luck with a capital "L." As I've heard the ... Sandra Rea 2009-08-08T21:14:16+00:00 http://www.publishersmarketplace.com/members/bookcandystudios/index.html#20090601154019 This will be brief, as I've written about this topic before. I just want you to understand very clearly that if you are spending time, effort, and money on traditional book promotion (i.e., signings, mailers, print ads, brochures and fliers), you may well be tossing your hard-earned cash out the window. The explosion and fragmentation of mainstream media outlets have made it extremely difficult to capture the reader’s attention. Just like an arms race, the arsenal of traditional book ... Sandra Rea 2009-06-01T19:40:19+00:00 http://www.publishersmarketplace.com/members/bookcandystudios/index.html#20090428155752 Now that the boys of summer are back in play, perhaps we can all gain a few simple insights from America's favorite pastime when thinking about how to generate book sales. Sure, we'd all like to hit the ball out of the park when our book hits the streets, but rather than spend your promotional dollars on "home runs" you'll get more value for your money if you strive for base hits and make your way around the diamond to home plate (book sales). Here's the formula: First base -- Build a core ... Sandra Rea 2009-04-28T19:57:52+00:00 http://www.publishersmarketplace.com/members/bookcandystudios/index.html#20090414115345 Sure it sounds easy. Create a little banner or text ad for your book and drop it into a PPC (pay per click) internet marketing engine (i.e., Google AdWords) and sit back and count your royalties! Before you whip out your credit card, consider the following story: Once upon a time, there was a tiny house who told an author that she could sell her books online for as little as $50! "Your ad will be seen around the world by thousands if not millions of people," the little house said. "How is ... Sandra Rea 2009-04-14T15:53:45+00:00