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publicity/marketing, consultant
Bella Stander
Book Promotion 101
phone   303-388-0631
web   http://www.bookpromotion101.com

BOOK PROMOTION 101

Workshops & Consulting for Authors

Presented by Bella Stander

CONGRATULATIONS! Your book is going to be published.

Now you have to publicize it. But how?

The choices can be overwhelming: Bookstore signings, public readings, school visits, book festivals, press mailings, media interviews, website, blog . . . the list goes on and on.

How do you figure out what to do -- and when? Do you count on your publisher to organize everything, do you hire a freelance publicist, or do you do it all yourself?

Publicity expert Bella Stander has the answers. Whether you're a new or veteran author, she'll help you determine the best way to promote your book -- and further your career -- with confidence.

BOOK PROMOTION 101 is exclusively for commercially published trade book authors:

  • Fiction
  • Nonfiction
  • Children's
  • Young adult

    BOOK PROMOTION 101 focuses on:

    PLANNING. Your goals for the book and how to achieve them.
    PITCH. A short, grabby description of your book to use in interviews and press materials.
    PRESENTATION. Giving interviews, speaking and reading in public, doing book tours and bookstore appearances.
    PROFESSIONALISM. Working effectively with your publisher's staff, publicists, booksellers and the media.

    Topics covered include:

  • Setting realistic goals
  • Making a marketing plan
  • Defining your book's audience & how to go after it
  • Pitching yourself & your book to the media
  • Dealing with publicists, booksellers & media


    PRIVATE CONSULTING

    Individual guidance on:

  • Setting realistic goals.
  • Making a marketing plan.
  • Defining your book's audience--and how to go after it.
  • Working effectively with your agent, editor & inhouse publicity staff.
  • Deciding whether you need a freelance publicist--and if so, who.
  • Pitching yourself & your book to the media.
  • Seeking blurbs.
  • Web site.
  • Press materials.

    More information, including SPECIAL PACKAGE DEAL.

    UPCOMING WORKSHOPS

    Phone-in Seminars

  • Sunday, September 28
  • Sunday, October 26

    Time: 3:00-4:30 p.m. Eastern (12:00-1:30 Pacific)
    Price: $90

    Each session limited to 10.
    (Authors of commercial trade books only; all genres. No self-published or print-on-demand.)

    Seminar includes:

  • The lowdown on promoting your book like a pro -- the same as in the all-day workshop.
  • Q&A session.
  • Individual 15-minute follow-up consultation.
  • $25 discount on first hour of additional consulting.

    To register:
    Send email with subject Phone-in Seminar. Indicate which date you'd like. Bella Stander will respond with payment directions and homework assignment.

    More information.

    Promoting Like a Pro
    Westlake Village, CA
    December 13, 9:00-4:30
    SCBWI Regional Event for Society of Children's Book Writers & Illustrators published or contract-holding members.

    		•

    GENRES & SPECIALTIES

    General fiction
    Mystery
    Romance
    Fantasy/science fiction
    Juvenile fiction
    Biography
    History
    Mind/body/spirit

    Health
    Travel
    Lifestyle
    Cookbooks
    Children's books
    African-American
    General non-fiction

    TRADE REFERENCES


    "The cream of the crop."
    --Lissa Warren, author of THE SAVVY AUTHOR'S GUIDE TO BOOK PUBLICITY

    "Gives authors the plain-talking truth that they need."
    --Jacqueline Deval, publisher, Hearst Books; author of PUBLICIZE YOUR BOOK!

    "I highly recommend Book Promotion 101 for any about-to-be or recently published author as a wake-up call to just how much more work you've got ahead of you."
    --Ron Hogan, editor, GalleyCat; author of THE STEWARDESS IS FLYING THE PLANE!

    "Writing your book is hard enough, but as Bella Stander's workshop makes clear, if you want to sell it too--and you're like me--you need help. And Bella is the one to help you."
    --Victor Navasky, publisher emeritus of The Nation, author of A MATTER OF OPINION, NAMING NAMES, etc.

    More testimonials

    LEADING CLIENTS

    Workshop attendees have included authors published by:
    Avalon, Ballantine, Bantam, Berkley, Bloomsbury, Carroll & Graf, Delacorte, Doubleday, Farrar Straus & Giroux, HarperCollins, Hyperion, Knopf, Llewellyn, Thomas Nelson, W.W. Norton, Oxford Univ. Press, Penguin, Philomel, Prometheus, Random House, Roc/NAL, Rodale, Simon & Schuster, St. Martin's and Wiley.

    MOST RECENT PROJECTS

  • Rocky Mountain Fiction Writers 25th Annual Conference: "Promoting Like a Pro" presentation.
  • Backspace Writers Conference (NY), pitching workshop and "Promoting Like a Pro" panel discussion.
  • Authors Guild, publicity phone-in seminars.
  • Virginia Festival of the Book, panel organizer & moderator: "Promoting Like a Pro," "Nice Jewish Boys Gone Wild" & "Echoes of the Great War."
  • Backspace Agent-Author Seminar (NY), "Prep to Pitch" workshops.
  • West Hollywood Book Fair 2007, "How to Make a Book a Success" with Betsy Amster and Barbara DeMarco-Barrett, moderated by Kim Dower, Kim-From-L.A. Literary & Media Services.

    • SPECIALIZED TRAINING, WORK EXPERIENCE, HONORS

    Publicity expert Bella Stander is a writer and consultant to the Virginia Festival of the Book. Formerly the book editor for a regional lifestyle magazine and a long-time contributing editor at Publishers Weekly, she has also reviewed books for Entertainment Weekly, People, The Wall St. Journal, Washington Post, Chicago Tribune, San Francisco Chronicle and other publications.

    Stander is a member of the Authors Guild, National Book Critics Circle, National Press Club and PubWest. See her writing website, BellaStander.com, and blog, Reading Under the Covers.

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