http://www.publishersmarketplace.com/members/PBJPress/ Achieve fame for your expertise and media attention for your business. Branding, PR, Google Book Marketing, Advertising, Press, Media -- make way for Expertizing (with Fern Reiss) en-us 2008-11-16T18:13:32+00:00 Publishers Marketplace Fern Reiss hourly 1 2000-01-01T12:00:00+00:00 http://www.publishersmarketplace.com/images/PM_rssimg.gif http://www.publishersmarketplace.com/ http://www.publishersmarketplace.com/members/PBJPress/index.html#20081116130859 Launch an Organization by Fern Reiss, CEO, PublishingGame.com/Expertizing.com The International Association of Writers (http://www.AssociationofWriters.com) is a membership organization—and a model for how you can create an association around a book or business to extend your publicity efforts. Launching an organization such as the IAW can be a perfect way to get attention—from both the public and the media. Here’s how to do it: Have a good answer to ‘Why?’ Be prepared with a good answer ... Fern Reiss 2008-11-16T18:08:59+00:00 http://www.publishersmarketplace.com/members/PBJPress/index.html#20060425161430 Publicize Your Novel by Fern Reiss, CEO, PublishingGame.com/Expertizing.com “It’s so much harder to publicize a novel,” is the lament of many authors. Harder maybe, but not impossible. Try these methods of novel publicity: Put nonfiction hooks in your novel. The reason most authors find nonfiction easier to publicize than fiction is that nonfiction, almost by definition, contains ‘hooks’ around which you can leverage publicity: How-to books on golfing, for example, can lend themselves to ... Fern Reiss 2006-04-25T20:14:30+00:00 http://www.publishersmarketplace.com/members/PBJPress/index.html#20050605150407 Sunday: Last day of BEA. After a late night hanging out with my friend Mim from Levenger's, I start this last day of BEA early with breakfast at the Harvard Club with some folks from Amazon. Amazon is, as usual, doing some interesting things, and as always bears watching. Their latest is a strategic alliance (ok, they bought it) with MobyPocket.com, a company which can transfer ebooks onto cellphones and other devices -- "platform agnostic," as they say. This is a development to ... Fern Reiss 2005-06-05T19:04:07+00:00 http://www.publishersmarketplace.com/members/PBJPress/index.html#20041215132157 OK. So a lot of people have been writing in and asking me how I managed to garner a full-page feature story on my Expertizing workshops in Fortune Small Business Magazine. I'll 'fess up all to the subscribers of my free Expertizing email newsletter on getting more media attention for your book & biz in next week's issue (Sign up now so you don't miss it!). But here I wanted to come clean (and if you haven't seen the Come Clean ad it's worth a peek) about the value -- and necessity -- of ... Fern Reiss 2004-12-15T18:21:57+00:00 http://www.publishersmarketplace.com/members/PBJPress/index.html#20041210134145 I was dismayed by the reception accorded Marcella Smith, Director of the Small Press Department of Barnes & Noble, at the annual Small Press Book Fair on Sunday. Speaking to a group of over 100 exhibiting small publishers (including moi, PublishingGame.com/Expertizing.com), Marcella gave an interesting overview of how B&N works with small presses, and then offered to answer questions. But a series of hostile and aggressive questions from participants turned what could have been a valuable ... Fern Reiss 2004-12-10T18:41:45+00:00 http://www.publishersmarketplace.com/members/PBJPress/index.html#20040928155936 You can't always get a full-page media story on your product or service, but tangential mentions can also be beneficial. And the side benefit of a peripheral mention is that there'll be very little competition from others in your niche. For example, on Friday I was quoted in a United Press International article. (A single mention in one of the top syndication services such as UPI can result in millions of readers being exposed to your offerings.) The article was on the bankruptcy filings ... Fern Reiss 2004-09-28T19:59:36+00:00 http://www.publishersmarketplace.com/members/PBJPress/index.html#20040923151401 Thought I'd try using this space as a forum for talking about one of the things I seem to do best: Getting media attention for my books and biz. Branding, marketing, PR, positioning, advertising, visibility, publicity -- they're all buzz words for getting more attention from the press. More air time with journalists. How do you do that? In the past six months, I've been quoted in over 100 publications -- everything from the New York Times and International Herald Tribune to Life ... Fern Reiss 2004-09-23T19:14:01+00:00