http://www.publishersmarketplace.com/members/Douglas_Clegg/ I live at the beach and I write books. This blog is about both things, and about marketing books, too. My most recent novel is The Queen of Wolves, but there are 23 books of mine that have been published since 1989. en-us 2008-03-17T17:03:41+00:00 Publishers Marketplace Douglas Clegg hourly 1 2000-01-01T12:00:00+00:00 http://www.publishersmarketplace.com/images/PM_rssimg.gif http://www.publishersmarketplace.com/ http://www.publishersmarketplace.com/members/Douglas_Clegg/index.html#20080317104818 I just thought this was very cool, from Simon & Schuster's YA imprint: "From March 14 to March 27, 2008, Simon & Schuster is launching our first annual Pulse Blogfest -- a two-week event where more than 120 of our top teen authors and all of their fans will come together to share ideas on one single blog. " The authors include Judy Blume, Holly Black, Tom Sniegoski, Jeff Marriotte, Cassandra Clare, Nancy Holder and...well, tons of bestselling writers who write in the teen and YA area. Go ... Douglas Clegg 2008-03-17T16:48:18+00:00 http://www.publishersmarketplace.com/members/Douglas_Clegg/index.html#20070815164259 For the television commercial, I asked those viewers and readers from several online communities (adding up to several thousand viewers) to offer input as to which scene or scenes seemed the best to include in a 30 second televisions spot. I passed these responses to the creative team that was editing and preparing the commercial. The commercial will run a lot on the SciFi Channel, and then in select placements on Spike TV, the History Channel, Adult Swim/Cartoon network, AMC and the ... Douglas Clegg 2007-08-15T22:42:59+00:00 http://www.publishersmarketplace.com/members/Douglas_Clegg/index.html#20070727014703 We've just launched the second of the teaser video clips, drawn from the full-length book trailer for my novel, The Lady of Serpents. Right now readers are participating in a "Blog This" contest where they embed the video code on their blogs, and it looks like we'll hit 100 blogs before Saturday. The winners get into a sneak preview screening of the final book trailer. Be sure to turn the sound up on these videos -- the voice-over actress is Elisabeth Wenzel, and she does a great job of ... Douglas Clegg 2007-07-27T07:47:03+00:00 http://www.publishersmarketplace.com/members/Douglas_Clegg/index.html#20070308161639 I've been hearing about and reading posts about how some newspapers are cutting back on their book review space. M.J. Rose, clearly one of the smartest and most talented novelists and influencers on the internet when it comes to the book business, has some blog entries about this here. Newspapers as businesses are hitting tough times with the internet as competition. Publishers are advertising less and less in newspapers, as well, so newspapers have less of a stake in their book sections. ... Douglas Clegg 2007-03-08T23:16:39+00:00 http://www.publishersmarketplace.com/members/Douglas_Clegg/index.html#20060217103643 I just got a question from a reader who expressed that it must be a joy to write for a living because I get to do it in my jammies and on my own schedule, and I have no boss, and the usual myths. First, I have the harshest boss in the world: a novel. And every time one is done, I get a new boss: the next novel. And no two bosses are alike. It doesn't matter what a publisher or an agent or a reader or a reviewer or I want. The novel wants more and better and stronger and is happy to do me ... Douglas Clegg 2006-02-17T17:36:43+00:00 http://www.publishersmarketplace.com/members/Douglas_Clegg/index.html#20050726082422 I have always been ambivalent about belief, simply because I need a preponderance of evidence in order to believe something. And yet, I've always had a sense of the 'world beyond this world' and even an intuition that everything we dream of may be possible, simply because once, centuries ago, people dreamed they could fly. And now we can. Just the fact that they didn't have the knowledge and mechanism for flight, or that they couldn't conceptualize a flying machine, doesn't take away from ... Douglas Clegg 2005-07-26T14:24:22+00:00 http://www.publishersmarketplace.com/members/Douglas_Clegg/index.html#20050501130250 Expect typos. I am too busy today to edit this. Apologies! Additionally, just my thoughts -- your mileage may vary. Okay, going back to the potential energy versus kinetic energy, I think there is a system that can be developed for effectively marketing books -- particularly novels -- that has not quite had an organizing principle in the past. The consumer/reader, with cash in pocket, looking for a book to read is potential energy; as is the book itself, on the shelf. To turn this into ... Douglas Clegg 2005-05-01T19:02:50+00:00