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Senior Director, License Marketing  
  posted: Mar. 17, 2017
 Offered by: 
Scholastic Inc.
Health, Dental, 401K
Full Time
New York, NY

The Senior Director, License Marketing at Scholastic will develop creative marketing campaigns around the hottest properties in pop culture for kids' books. This role will evolve our rapidly growing titles by connecting fans of these franchises to the latest publishing product to create the next best-seller books for children.


This key leadership role involves partnering with Franchise editorial lead and publicity to drive the expansion of Scholastic key licensed franchised partners through smart and innovative marketing campaigns and programs that drive sales for our titles. Collaborate with partners by proactively initiating integrated touch points to reach the respective franchise audience. This can be via their fan and native platforms including social and retail. Fully develop and drive strategic category plans leveraging all Scholastic channels including Clubs/Fairs as well as educator outreach and publicity. Develop big picture ideas for launch while sustain programs to keep the franchise momentum for the titles.


•Lead and drive the promotional plans to launch and sustain our licensed title marketing program.
•Align with Editorial as a strategic partner to build smart, long-term plans that help to drive the business forward.
•Connect with licensor and initiate all ideas how best to utilize their channels.
•Continually pitch fresh ideas and provide necessary follow-thru to maximize the franchise brand.
•Leverage all opportunities via Scholastic’s educational outreach including Book Clubs and Fairs.
•Work closely with our Retail/Sales dept, key accounts, and licensors to develop retail promotions.
•Closely align with licensors on their retail programs in order to partner on all initiatives.
•Lead the licensing promotional strategy for new franchise launches.
•Determine roll out, tie-in with Sales, sell-in and sell-thru programs.
•Partner with Creative team to lead the development of new campaign initiatives.
•Initiate/drive the strategy, write the plan, engage appropriate stakeholders, analyze, and communicate with key stakeholders.
•Key driver/organizer of all licensed plans.


•Minimum 10 years experience in publishing, licensing, and/or entertainment leading initiatives against high-profile franchises and brands.
•The ability to be visionary and strategic in thinking as well as tactical in executing strategies.
•Self-starter with a proactive approach.
•Ability to work successfully in highly matrix organization.
•Excellent planning and organizational skills.
•Excellent communication skills (both written and verbal).
•Strong presentation and relationship building skills.
•Proven leadership skills.
•Creative and proactive thinker with strong analytical and problem solving skills.

Note: Cover letters are appreciated, but not required.
 About Our  

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of print and digital instructional materials for pre-K to grade 12, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs, classroom magazines and other products that, in combination, offer schools customized solutions to support children's learning both at school and at home. The Company also makes quality, affordable books available to all children through school-based book clubs and book fairs. With a 96 year history of service to schools and families, Scholastic continues to carry out its commitment to "Open a World of Possible" for all children. Learn more at

Some benefits that we offer:

• 100% vested of 401(k) Retirement Plan after 5 years employment
• Up to 1M worth of supplemental Life Insurance
• Tuition Reimbursement
• Purchase Scholastic stock at a 15% discount

Thank you for your consideration in choosing Scholastic.
To apply, please click on the following link >
Job #  17992
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