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Job opening detail
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Digital Marketing Manager  
  posted: Feb. 15, 2017
 Offered by: 
Open Road Integrated Media
Health, Dental, 401K
Full Time
New York, NY
About the Position
Open Road Integrated Media is looking for a marketing professional to develop and implement innovative, data-driven marketing strategies for Open Road Integrated Marketing Services. The ideal candidate will develop, implement, track and optimize our digital marketing campaigns across all channels. This will include marketing and promotional strategies for our publishing marketing partners, with a focus on increasing revenue for backlist titles in ebook format. The position will work closely with the EVP of marketing as well as stakeholders for Open Road’s content sites, newsletters, and daily deals program. If you live and breathe digital marketing, with a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution, we want to talk to you.


Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Contribute to social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies—contribute to new product development to more efficiently execute campaigns
Plan, execute, and measure experiments and conversion tests
Budgeting and reporting of marketing initiatives and results/ROI
Collaborate with internal teams to create funnel pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Measure conversion points and optimize user funnels
Play a key role in the ongoing management of and relationship with agencies and publishing partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


5 – 7 years of experience in digital marketing—preferably in publishing or related field.
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Kissmetrics, Moz, etc.)
Experience in setting up and optimizing Google Adwords and Facebook campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints a plus
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement


A confident, creative, collaborative ideas person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and execute on new opportunities
A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload
Someone who is excited by the start-up nature of Open Road Integrated Media
A flexible, team player who is prepared to roll up their sleeves
Ability to see the big picture but also has very high attention to detail
Articulate and able to present confidently both internally and with customers, agents, and third party clients
 About Our  
About Open Road Integrated Media
Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world.

Laser-focused on revenue, reach, and repeat customers, the Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.
Please apply online:
Job #  17794
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