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Marketing Manager  
  posted: Mar. 10, 2017
 Offered by: 
HarperCollins Publishers
 Benefits: 
Health, Dental, 401K
 Duration: 
Full Time
 Location: 
New York, NY
 Requirements: 
HarperCollins Publishers is seeking a Marketing Manager for the Harper Perennial and Harper Paperbacks imprints. The Marketing Manager will work on paperback originals, reprints, and backlist campaigns, and will be responsible for overseeing and managing the imprint’s overall social media strategy. The Marketing Manager will be expected to work independently and creatively on title-specific campaigns as well as on generating brand awareness for the imprint.

Responsibilities:
- Plans and executes marketing plans for 12-15 assigned titles a season, both paperback originals and reprints, working closely with Associate Director of Marketing.
- Manages the Harper Perennial social media presence (including Facebook, Twitter, Tumblr, Snapchat, Instagram, etc.)
- Concepts digital marketing strategies for specific titles and authors.
- Manages Harper Perennial’s presence at industry trade shows and events, including Brooklyn Book Festival and AWP.
- Oversees seasonal ebook promotions, including generating title suggestions and online promotion.
- Presents title campaigns at author and agent meetings, department meetings, and sales conference.
- Oversees group print and digital advertising, including copywriting and routing.
- Manages the Harper Perennial e-newsletter, including copywriting, scheduling and deployment.
- Collaborates with colleagues in editorial, sales, publicity, art, inventory, and more.

Qualifications:
- 5 years’ experience in book marketing
- Expertise with social media platforms including Twitter, Instagram, Tumblr, Snapchat, etc.
- Unique and authentic voice on social media
- Excellent written and verbal communication skills
- Strong follow-up skills
- Creative self-starter with a love for books
- Ability to travel to industry trade shows and events
 About Our  
Company: 
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

HarperCollins Publishers is an equal opportunity employer.
 Special  
Instructions: 
To apply, please submit a cover letter and resume through our website: https://careers-harpercollins.icims.com/jobs/2189/marketing-manager/job
Job #  13372
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